Nowadays many people want to buy famous brands of cloth, cars and other items. what are the reasons for this? Do you think it is a positive or negative development?

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In recent times, many folks prefer to buy branded
items
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such
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as clothes, cars, etc. Good
quality
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and a status symbol are some reasons for
this
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. I think it has both positive and negative effects which will be covered in
this
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essay. Talking about positives, good product
quality
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is the major reason why customers prefer to buy branded
items
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. Famous brands ensure to provide the best
quality
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product to prove their worth to their customers.
For instance
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, in my personal experience, when I bought a branded pair of shoes from a famous brand like Nike, Reebok, etc, it remained in perfect condition for a good number of years whereas local shoes tear within a few months of use.
Thus
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, the major reason behind consumers shifting towards a brand is its good
quality
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product.
However
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, buying branded stuff has a major downside which cannot be ignored. It has become a tool to get a status symbol and social recognition due to which individuals only prefer to purchase branded
items
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.
This
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trend is more common in youth as they buy brands to get maximum attention in their group.
For example
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, in colleges, youngsters flaunt their branded clothes, accessories, cars etc. to stand out among their friends.
Moreover
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, sometimes they look down upon those people who do not wear branded
items
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. So in
such
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cases, it becomes an obligation for
such
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kids to buy branded goods.
Hence
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, buying branded
items
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can cause certain negative effects on society. To conclude, though people are shifting towards famous brands to get good
quality
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products but buying them for the sake of social recognition is a negative development.
That is
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why I believe it has both positive and negative aspects of it.

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