Nowadays many people want to buy famous brands of cloth, cars and other items. what are the reasons for this? Do you think it is a positive or negative development?

In recent times, many folks prefer to buy branded

items

such

as clothes, cars, etc. Good

quality

and a status symbol are some reasons for

this

. I think it has both positive and negative effects which will be covered in

this

essay. Talking about positives, good product

quality

is the major reason why customers prefer to buy branded

items

. Famous brands ensure to provide the best

quality

product to prove their worth to their customers.

For instance

, in my personal experience, when I bought a branded pair of shoes from a famous brand like Nike, Reebok, etc, it remained in perfect condition for a good number of years whereas local shoes tear within a few months of use.

Thus

, the major reason behind consumers shifting towards a brand is its good

quality

product.

However

, buying branded stuff has a major downside which cannot be ignored. It has become a tool to get a status symbol and social recognition due to which individuals only prefer to purchase branded

items

.

This

trend is more common in youth as they buy brands to get maximum attention in their group.

For example

, in colleges, youngsters flaunt their branded clothes, accessories, cars etc. to stand out among their friends.

Moreover

, sometimes they look down upon those people who do not wear branded

items

. So in

such

cases, it becomes an obligation for

such

kids to buy branded goods.

Hence

, buying branded

items

can cause certain negative effects on society. To conclude, though people are shifting towards famous brands to get good

quality

products but buying them for the sake of social recognition is a negative development.

That is

why I believe it has both positive and negative aspects of it.