Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

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With the advancement of modern technology, the types and amounts of
advertisements
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are keeping innovating and increasing separately and rapidly. At the moment, some
people
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may believe that advertising has done an extraordinarily great job that it has persuades a lot of
people
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to buy
products
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. While others oppose and claim that advertising has been a common phenomenon that no
one
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needs to pay attention to at all. In
this
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essay, I will discuss both views
firstly
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and suggest partial opinions based on various reasons
secondly
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.
To begin
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with, we have to admit that
advertisement
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that has creativity, uniqueness and pertinence will stimulate individuals' desire of purchasing certain
products
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. To exemplify that, Apple, as
one
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of the most successful companies that sell electronic
products
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, makes great profit by selling iPhones, IPads, and watches and its sales volume still keeps rising annually.
One
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of the reasons that Apple can be
such
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an outstanding and successful company is its unique
advertisement
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. With the simple colour of the basic atmosphere, Apple's
advertisement
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describes its
products
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with simple words and music, and stereoscopic display properly, which, perfectly stimulates its customers' desire of buying its
products
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.
On the other hand
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, an
advertisement
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that is
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repetitive and consistently, and dropped unpractically will make customers feel repugnant. And unfortunately, nowadays, most
advertisements
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are
such
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types.
For example
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, when users log into Youtube, they often need to watch an advertising clip which lasts for 15 seconds before they can watch the video they want. And that advertising clip is often irrelevant to users' practical situations. The frequency of users watching an advertising clip
that is
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irrelevant is much higher than they
watching
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watch
show examples
a relevant
one
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.
Therefore
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,
people
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will choose to ignore them automatically, no matter whether it is related or not. From my point of view, it is true that some
advertisements
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that are creative, unique, and pertinent, have the ability to attract customers and make them buy their
products
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.
However
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, these fancy
advertisements
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are usually flooded by a large amount of low-quality
advertisements
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that
people
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often ignore. To conclude,
advertisements
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should be made with more creativity, uniqueness, and pertinence. At the same time, lower the amount of low-quality
advertisements
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, so that
people
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will have the desire of buying, or they will just keep feeling disgusting and choose to ignore them more.
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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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