Many famous sports players advertise sports products. Do the advantages of this trend outweigh the disadvantages?

Since the development of the television program, it has been mainstream that

sports

brands marketed their products through

sports

players’ endorsements. While it seems to be a great chance for athletes to have more income, I assume that the drawbacks are far more than the advantages. On the one hand, it is indisputable that collaborating with sportsmen is beneficial for the

sports

industry which can increase greatly public awareness of those

sports

brands and

sports

stars.

In other words

, there are increasing chances for people to acquire any information about

sports

and

therefore

this

would increase the income of either

sports

people or

companies

, especially in some countries where the society does not value

such

a business. The government in Taiwan,

for example

, does not put a lot of effort into training athletes who always do not get good pay and benefits.

On the other hand

,

although

it brings about positive developments for some people, it results in many problems for the society. From the public’s perspective, since too many

companies

use the same way to advertise their products, it is too rampant that individuals will get tired of them and find them unattractive anymore. From

companies

' perspective, it is less effective and efficient that they spend plenty of money on

sports

celebrity endorsements and other

companies

also

use the same strategy and even use the same celebrity. In the beginning, it seems to be a great idea to have famous

sports

players advertise products.

However

, when there are too many businesses using the same method, it would cause numerous negative impacts on the industry.