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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
Competitive battles between companies these days are harder than ever before.
Therefore
 it is no surprise that businesses praise their
products
 as somehow new in their advertisements. I think
this
 is a positive trend, especially if you want to have a chance on the market. If we take the beauty industry as an example, the pressure of surviving in
this
 business is huge. There are hundreds of brands on the market, each bigger and more powerful than the other. To get a place there and hold your head up you need to develop either new
products
 or at least tell the people it is new.
For instance
 by using a new package or changing a single ingredient. For companies to declare
products
 as new is a good way to raise
the
Correct article usage
apply
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sales while
save
Change the verb form
saving
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 money at the same time because sometimes the product is identical. They might just change the colour of an item.
This
 automatically leads to a better financial situation which helps to develop actual new
products
. A good example is
a
Remove the article
apply
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hyaluronic acid. The effect it has on your skin is known for years but it was rarely spoken about it. But one big brand someday decided to tag it as a new beauty treatment and has been successful with it. In conclusion, if you want to establish yourself in nowadays business world and
furthermore
, want to grow, you have to find ways to sell your
products
 in the best possible way. Emphasize these as new
although
 they might not be.
Submitted by s.jeckel on

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  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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