Large businesses have big budgets for marketing and promotion and, as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

Big corporations and international

brands

spend an enormous amount of money on marketing and promotion.

Consequently

, the public tends to choose their

products

over the local

products

who may fail to reach customers' attention.

This

can lead to some serious problems;

such

as the closure of local businesses, unemployment and the monopoly in the market. There are a few steps that can be adopted to address

this

issue and motivate the public to buy local

products

. Naturally, consumers prefer to buy

products

that were consciously and unconsciously promulgated to their minds by large

brands

. Due to

this

, many local companies, even with their quality

products

, cannot attract customers. The dominance of international

brands

thus

ruins local business entities. As a consequence, many small local companies run out of business, and it can make thousands of people unemployed.

Moreover

, creative and deceptive advertisements and marketing policies of big players create a monopoly in the market which traps many consumers in believing that bigger

brands

mean prestige and quality.

For instance

, the dominance of international clothing and fashion

brands

had swept away many local companies in many Asian countries, including mine, and money spent on advertisement played a big role here. To encourage more customers to purchase local goods, some measures should be taken into account. The government should strictly monitor and ban any deceptive and illusory advertisements from the mass media.

Besides

, people should compare product quality before purchasing from shops, and the shop owners should be encouraged to shelf local

products

along with the branded

products

.

Furthermore

, authorities should rate and review any product and disclose it to the public.

Finally

, local product manufacturers should be financially supported by the banks and the government as they are helpful for the economic progress of a country. To conclude, the absolute dominance of large businesses can have many negative effects that can damage the market and economy of a country. A solution to

this

problem is systematising local markets and creating a closely integrated system that can have an effective outcome.