Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

High-demand produce is bought more by the public nowadays due to companies' marketing strategies rather than being purchased by the community as a true necessity. In my point of view, I partially agree and disagree with
this
statement. On the one hand, various ways of promoting stuff online have become quite trendy these days. We can see products being posted on social media sites. Sellers choose to market their merchandise online as it provides a vast opportunity to catch a consumer's attention. Aside from that, merchants use click baits, advertisement banners, and particularly using testimonials from people who previously purchased a certain item from them. All of these just show how much the potential for marketing has greatly improved sales of popular products.
On the other hand
, most popular merchandise nowadays is necessary for the everyday needs of the people. Consumer goods are not sold for luxury, as most people no matter how they are advertised do not take heed if a particular product is not a necessity for them.
For instance
, as a consumer, I mostly shop online and I have seen how merchants promote their merchandise and they target consumers based on their needs. In-demand goods today are mostly eco-friendly and sustainable, which in all honesty is what our society really needs. In conclusion, even though I agree that marketing strategies help in captivating consumers in buying products, I think that it does not necessarily reflect why the public spends money as opposed to spending for their needs.
Submitted by mrskimbbeltran on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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