You should spend about 40 minutes on this task. Write about the following topic. Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Give reasons for your answer and include any relevant examples from your own knowledge or experience. You should write at least 250 words.

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Advertising changes the buyer's journey.

This

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is a fact. Some people argue that advertising encourages us to buy

things

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we do not need.

On the other hand

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, some say that advertisements educate us about new products and how they may improve our lives. Advertising methodology comes from the psychology of customers.

Marketers

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study customers’ needs and create their advertisement campaigns according to them. The main purpose of ads is to touch the customer's main pain point and give him the solution.

Marketers

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, here, educate buyers about the product and how it will help them or make their life easier. The role of advertising in marketing is to affect buyers' decision-making. Advertising is important to the marketing process to reach customers and increase brand and/or product awareness.

This

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is the right use of advertising, which most

marketers

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would agree to.

However

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, some

marketers

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use advertisements to encourage people to buy

things

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they do not need.

This

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was stated in

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apply

show examples

recent research which found that 76% of buyers shop for

things

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they don’t need; they only buy what they think makes them more valuable to others.

For example

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, we all need cell phones to communicate, but do we need a phone that costs more than a monthly salary?

This

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here tells us that shoppers buy expensive

things

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just to look good. One of the brand owners once said that “brands are a lie, made to fool the rich, and the poor believe them.” In conclusion, advertisements are now used in the wrong way to create more sales, which affects people's buying decisions and creates a gap between people’s needs and wants.

This

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will eventually decrease the customers’ loyalty to brands and make the decision-making process harder.

Submitted by reemfathy.ca on Mon Jul 11 2022

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

4
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meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
1
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 4.0

Complete response

6.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

285 words

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Fully explain your ideas

Some people believe that climate has the greatest effect on people's way of life. Other believe that the economy of the region has the greatest effect. Discuss both view and give your opinion.

Is it important for people to take risks,in both their professsional lives and personal lives? do you think advantages of taking risks outweigh the disadvantages?

Social Media marketing can influence what consumers buy. Do you agree pr disagree To what extent do you agree.

Some people think that the main benefit of international cooperation is in the protection of the environment, while others believe that businesses mainly benefit. Discuss both these views and give your own opinion.

some people believe that eventually all jobs will be done by artificially intelligent robots. While others think not all jobs can be done by robots. Discuss both views and give your own opinion.