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Writing Samples /
Band 6.5

You should spend about 40 minutes on this task. Write about the following topic. Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Give reasons for your answer and include any relevant examples from your own knowledge or experience. You should write at least 250 words.

#minutes #topic #people #advertisements #products #lives
Advertising changes the buyer's journey.
This
 is a fact. Some people argue that advertising encourages us to buy
things
 we do not need.
On the other hand
, some say that advertisements educate us about new products and how they may improve our lives. Advertising methodology comes from the psychology of customers.
Marketers
 study customers’ needs and create their advertisement campaigns according to them. The main purpose of ads is to touch the customer's main pain point and give him the solution.
Marketers
, here, educate buyers about the product and how it will help them or make their life easier. The role of advertising in marketing is to affect buyers' decision-making. Advertising is important to the marketing process to reach customers and increase brand and/or product awareness.
This
 is the right use of advertising, which most
marketers
 would agree to.
However
, some
marketers
 use advertisements to encourage people to buy
things
 they do not need.
This
 was stated in
a
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recent research which found that 76% of buyers shop for
things
 they don’t need; they only buy what they think makes them more valuable to others.
For example
, we all need cell phones to communicate, but do we need a phone that costs more than a monthly salary?
This
 here tells us that shoppers buy expensive
things
 just to look good. One of the brand owners once said that “brands are a lie, made to fool the rich, and the poor believe them.” In conclusion, advertisements are now used in the wrong way to create more sales, which affects people's buying decisions and creates a gap between people’s needs and wants.
This
 will eventually decrease the customers’ loyalty to brands and make the decision-making process harder.
Submitted by reemfathy.ca on

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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