In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It is becoming common for companies to highlight that their item is the newest in advertising. I believe there are two main reasons why some firms use

this

marketing strategy, and its cons outweigh the pros. In my view, there are two main reasons why the marketing department emphasises that their item is new.

Firstly

, they try making their

products

more attractive when displayed on the shelves. So labelling that with a significant red colour word is

one

of the strategies to promote

products

.

Secondly

, modern people seem to be materialistic, and consumers prefer to buy the latest product because they want to show off or to satisfy their desires. Social media,

for example

, can be a platform and help people to become well-known by showing their properties. The marketing strategy follows the preference of consumers to increase sales figures. On the

one

hand, customers with unlimited options may encourage these companies to develop outstanding

products

to provide to their customers.

On the other hand

,

this

promoting way may indirectly encourage consumers to buy unnecessary

products

.

For example

, I usually pay attention to information about new technology

products

and am considering buying a new computer to replace my current

one

, even though it is still functional.

Furthermore

,

this

could result in people becoming obsessive and producing waste. Recent research indicates that 3C

products

are

one

of the reasons for the trash crisis. In conclusion, some businesses announce their company's product uniqueness to attract the attention of the public, and I believe that the phenomenon is more disadvantageous than advantageous.