In theie advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Businesses across the globe firmly believe that their products are new and unique in some approaches or others.
However
, It varies from business to business as there are some stakeholders who believe that emphasising is not a best practice. I think there are more negatives than positivetoto doing it so.
First
of all, Advertising is becoming a Convertable method of selling goods ,particularly in
first
world countries like the USA, Canada, etc where the public is aware of sign boards and they are fond of looking at them and
that is
one of the positives of endorsing by advertising.
For Example
, In ,America California Streets ads are quite costly to be displayed on signboards because day in and day out 24/7 there are a huge number of visitors around those streets which means the probability of potential customers looking at signboards is very high. Each ad shows they are new and different from other competitors.
On the other hand
, There are more negatives of advertisement for the sake of doing it in a pressurized approach to convince buyers that
this
is a new addition in the market. Out of all countries across the globe, plenty of them are
third
world regions like Pakistan, Sri Lanka, Nepal, and Nigeria, communities are not very well educated and they are not familiar with advertising stuff, In ,fact majority do not bother to even look at the sign boards for that matter. So, investing a portion of money in
such
countries is kind of useless and of course too costly in the end.
For instance
, If a businessman is trying to show via his ad that his brand is new and unique in Pakistan's rural area, I can guarantee you that no one is going to look at that and the chances of conversion are very low. The
first
and foremost thing is that they will have to educate folks and
then
do
this
advertisement thing. I conclude by saying that, the best action to make society think that merchandise is new is to market that commodity in a soft manner rather than an aggressive advertisement. In the contrast, even emphasizing is a good measure in some segments of the world but overall I believe it is not worth it.
Submitted by zeeshanasghar284 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • Competition
  • Consumer demand
  • Novelty
  • Innovation
  • Progress
  • Differentiation
  • Attract
  • Generate
  • Interest
  • Positive aspect
  • Negative aspect
  • Emphasize
  • Balancing
  • Quality
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