In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is positive or negative development?

Nowadays, many

companies

assume that paying attention to innovations of the

products

provides a lot of benefits to sales management. In my opinion, I totally disagree with

this

statement.

However

,

this

perspective causes two main negative effects on the environment and

clients

.

To begin

with, marketing strategies which have been prioritizing newness for a long time caused many kinds of environmental defects in nature.

People

who allow buying unnecessary

products

have already gotten caught in an increasing consumerism culture.

Moreover

,

this

gap has been used by

companies

with

this

awareness.

For example

, many high-tech

companies

reproduce their

products

which have been existing in the marketplace with a few differences. Despite knowing

this

, they market it with a new commercial.

Nevertheless

, if many

people

did not continue with

this

view, we would not have environmental issues.

On the other hand

, these

products

consist of heavy minerals and they do not dissolve in the soil.

Secondly

, many

people

believe that they are exploited by huge

companies

for making more profit with a new

product

advertisement.

This

understanding cause trust issues for their loyal

clients

.

Although

this

advertising method is preferred by large

companies

,

this

perspective has emerged a long-term loss of lucrativeness.

For instance

, some

people

who follow technology news constantly have noticed that

this

product

does not have any kind of improvements before the

last

product

. After

this

attitude of the company, many

clients

will stop buying

this

company's

products

. If we want sustainable

product

policies, we should give up feeding

this

perspective. In conclusion, many

companies

give importance to short-term gains. In spite of

this

understanding, we should choose prudential solutions for the advertisement policies and company cultures. We can be more responsible for the environment and the trust of

clients

.