In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is positive or negative development?

#businesses #emphasise #products #development

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Nowadays, many

companies

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assume that paying attention to innovations of the

products

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provides a lot of benefits to sales management. In my opinion, I totally disagree with

this

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statement.

However

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this

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perspective causes two main negative effects on the environment and

clients

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To begin

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with, marketing strategies which have been prioritizing newness for a long time caused many kinds of environmental defects in nature.

People

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who allow buying unnecessary

products

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have already gotten caught in an increasing consumerism culture.

Moreover

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this

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gap has been used by

companies

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with

this

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awareness.

For example

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, many high-tech

companies

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reproduce their

products

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which have been existing in the marketplace with a few differences. Despite knowing

this

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, they market it with a new commercial.

Nevertheless

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, if many

people

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did not continue with

this

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view, we would not have environmental issues.

On the other hand

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, these

products

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consist of heavy minerals and they do not dissolve in the soil.

Secondly

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, many

people

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believe that they are exploited by huge

companies

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for making more profit with a new

product

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advertisement.

This

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understanding cause trust issues for their loyal

clients

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Although

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this

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advertising method is preferred by large

companies

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this

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perspective has emerged a long-term loss of lucrativeness.

For instance

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, some

people

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who follow technology news constantly have noticed that

this

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product

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does not have any kind of improvements before the

last

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product

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. After

this

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attitude of the company, many

clients

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will stop buying

this

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company's

products

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. If we want sustainable

product

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policies, we should give up feeding

this

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perspective. In conclusion, many

companies

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give importance to short-term gains. In spite of

this

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understanding, we should choose prudential solutions for the advertisement policies and company cultures. We can be more responsible for the environment and the trust of

clients

Use synonyms

Submitted by beyhangil on Mon Aug 08 2022

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11
Linking words
meeting the goal of 7 or more
5
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 9.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 5.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

290 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is positive or negative development?

In many countries around the world, rural people are moving to cities, so the population in the countryside is decreasing. Do you think this is a positive or a negative development?

Task1 Your friend is thinking about learning to drive and would like some advice. Write a letter to your friend. In your letter • say why a driving license is advantageous. • recommend a driving school • give any extra guidance/tips

Communication through text messaging and other instant forms of online communication are short and basic. Some people think this will be death of grammar and spelling. To what extent do you agree or disagree?

In some countries, university students live at home with their families while they study, whereas in other countries students attend university in another city. Do you think the benefits of living away from home during university outweigh the disadvantages?