in their advertising, businesses nowadays usually emphasise that their products are new in somw way. why is this? do you think is it a positive or negative developement?
These days, it is common among
business
owners
to show their products
as new with some strategies in their commercial advertisements. In this
essay, I will discuss why this
trend
is increasing and then
outline my opinion as to why I think this
development is negative.
There are some reasons for this
practice. One
thing could be earning more money.What I mean by this
is that when companies
advertise their new products
want to increase their sales
.By advertising, more and more people
know their products
and believe, that special item is the one
, which can meet their needs. For example
, in Iran, most of the products
which are sold by factories are ones which are not new.As a result
,companies
earn more and raise their sales
.Another reason for this
trend
is competing with other business
owners
. Companies
by introducing their new products
try to get the market from their competitors. It can lead to an upward trend
in their sales
. For example
, most companies
, compare their products
with other's products
in their advertisements. It shows that their products
have more benefits and persuade the consumers to buy them.Consequently
,factory owners
tend to advertise their new products
as new and necessary items.
This
trend
could have some negative effects on societies.For one
thing, consumerism can be mentioned. If business
owners
show their products
as new ones, it will cause a significant increase in buying the things that people
really do not need. For instance
,in Iran, most of the electronic devices which are shown as new ones in advertisements, are bought by people
,while they are not useful. For another , it is environmentally harmful. What I mean is that by purchasing more useless products
society produces more trash. As a result
,the environment
is more in danger. Subsequently
, the whole trend
has a negative impact on both the community and the environment
.
in conclusion, to reiterate this
phenomenon stems from two reasons. One
which is increasing sales
for business
owners
and another one
is getting the market. Nevertheless
, it is my firm belief that the whole trend
is a negative development as it could lead to consumerism and a more polluted environment
. Should people
and factory owners
consider the drawbacks, the whole practice could be more beneficial for people
and the environment
.Submitted by e.aligholi on
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