in their advertising, businesses nowadays usually emphasise that their products are new in somw way. why is this? do you think is it a positive or negative developement?

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These days, it is common among
business
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owners
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to show their
products
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as new with some strategies in their commercial advertisements. In
this
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essay, I will discuss why
this
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trend
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is increasing and
then
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outline my opinion as to why I think
this
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development is negative. There are some reasons for
this
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practice.
One
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thing could be earning more money.What I mean by
this
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is that when
companies
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advertise their new
products
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want to increase their
sales
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.By advertising, more and more
people
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know their
products
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and believe, that special item is the
one
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, which can meet their needs.
For example
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, in Iran, most of the
products
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which are sold by factories are ones which are not new.
As a result
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,
companies
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earn more and raise their
sales
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.Another reason for
this
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trend
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is competing with other
business
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owners
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.
Companies
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by introducing their new
products
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try to get the market from their competitors. It can lead to an upward
trend
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in their
sales
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.
For example
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, most
companies
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, compare their
products
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with other's
products
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in their advertisements. It shows that their
products
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have more benefits and persuade the consumers to buy them.
Consequently
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,factory
owners
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tend to advertise their new
products
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as new and necessary items.
This
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trend
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could have some negative effects on societies.For
one
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thing, consumerism can be mentioned. If
business
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owners
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show their
products
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as new ones, it will cause a significant increase in buying the things that
people
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really do not need.
For instance
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,in Iran, most of the electronic devices which are shown as new ones in advertisements, are bought by
people
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,while they are not useful. For another , it is environmentally harmful. What I mean is that by purchasing more useless
products
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society produces more trash.
As a result
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,the
environment
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is more in danger.
Subsequently
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, the whole
trend
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has a negative impact on both the community and the
environment
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. in conclusion, to reiterate
this
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phenomenon stems from two reasons.
One
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which is increasing
sales
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for
business
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owners
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and another
one
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is getting the market.
Nevertheless
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, it is my firm belief that the whole
trend
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is a negative development as it could lead to consumerism and a more polluted
environment
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. Should
people
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and factory
owners
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consider the drawbacks, the whole practice could be more beneficial for
people
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and the
environment
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.
Submitted by e.aligholi on

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