in their advertising, businesses nowadays usually emphasise that their products are new in somw way. why is this? do you think is it a positive or negative developement?

These days, it is common among
business
owners
to show their
products
as new with some strategies in their commercial advertisements. In
this
essay, I will discuss why
this
trend
is increasing and
then
outline my opinion as to why I think
this
development is negative. There are some reasons for
this
practice.
One
thing could be earning more money.What I mean by
this
is that when
companies
advertise their new
products
want to increase their
sales
.By advertising, more and more
people
know their
products
and believe, that special item is the
one
, which can meet their needs.
For example
, in Iran, most of the
products
which are sold by factories are ones which are not new.
As a result
,
companies
earn more and raise their
sales
.Another reason for
this
trend
is competing with other
business
owners
.
Companies
by introducing their new
products
try to get the market from their competitors. It can lead to an upward
trend
in their
sales
.
For example
, most
companies
, compare their
products
with other's
products
in their advertisements. It shows that their
products
have more benefits and persuade the consumers to buy them.
Consequently
,factory
owners
tend to advertise their new
products
as new and necessary items.
This
trend
could have some negative effects on societies.For
one
thing, consumerism can be mentioned. If
business
owners
show their
products
as new ones, it will cause a significant increase in buying the things that
people
really do not need.
For instance
,in Iran, most of the electronic devices which are shown as new ones in advertisements, are bought by
people
,while they are not useful. For another , it is environmentally harmful. What I mean is that by purchasing more useless
products
society produces more trash.
As a result
,the
environment
is more in danger.
Subsequently
, the whole
trend
has a negative impact on both the community and the
environment
. in conclusion, to reiterate
this
phenomenon stems from two reasons.
One
which is increasing
sales
for
business
owners
and another
one
is getting the market.
Nevertheless
, it is my firm belief that the whole
trend
is a negative development as it could lead to consumerism and a more polluted
environment
. Should
people
and factory
owners
consider the drawbacks, the whole practice could be more beneficial for
people
and the
environment
.
Submitted by e.aligholi on

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