Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.
It is believed that by some
people
advertising is very effective in making people
decide to buy something. Others think that advertising is widespread and it leads to being out of function. In my opinion, the prevalence of advertisements
is not good for them.
According to some people
, one of the main reasons why companies can successfully persuade people
to purchase their products is the effective use of the Internet
to keep them informed constantly. By far, the Internet
has been the most widely used means of accessing information compared to other means such
as magazines, ads columns and occasional radio adverts. By exploiting this
powerful medium, advertisers have increased people
’s exposure to adverts to a great extent. While in the past products were only advertised via commercials, billboards and fliers, which was cumbersome and inefficient, nowadays, they are promoted more effectively through pop ads, and social media platforms, resulting in the rapid spread of advertisements
known as viral marketing. Fairly enough, advertisers’ success can be attributed to speed and consistency in exposing the public by employing the internet
.
On the other hand
, the main reason for not paying attention
to advertisements
is that people
are exposed to advertisements
constantly and I agree. Advertisements
are in common sight and people
see these on billboards, on TV and on the internet
and in other places in their daily life. It leads to people
are not attracted by advertisements
because of the fact that they see the same advertisements
lots of time. For example
, the same theme, the same sound of bite and similar kinds of music are used in ice-cream advertisements
, so people
are used to seeing these resemble advertisements
and they cannot be aware of what is the different advertisement of brands. In other words
, this
causes it can lose its power to attract the public’s attention
.
To conclude, some people
think that advertisements
are efficient, whereas others claim they are not attractive to people
. My personal opinion is that although
advertising plays an important role in companies promoting their products and convincing people
to buy, too much exposure to advertisements
causes people
to not pay attention
to the advertisements
and not be aware of the advertisements
. Advertisements
should not be so widespread and be unique in order to attract people
's attention
.Submitted by beyhangil on
Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.
Use cohesive linking words accurately and appropriately
Linking words are very important in your essay.
To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.
Almost every sentence in your essay should have a linking word of some sort.
In fact, the only sentences that can omit linking words are your background sentence and thesis.
Linking word examples:
- firstly
- secondly
- thirdly
- in additional
- moreover
- also
- for example
- for instance
- therefore
- however
- although
- even though
- despite