Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

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It is believed that by some
people
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advertising is very effective in making
people
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decide to buy something. Others think that advertising is widespread and it leads to being out of function. In my opinion, the prevalence of
advertisements
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is not good for them. According to some
people
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, one of the main reasons why companies can successfully persuade
people
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to purchase their products is the effective use of the
Internet
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to keep them informed constantly. By far, the
Internet
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has been the most widely used means of accessing information compared to other means
such
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as magazines, ads columns and occasional radio adverts. By exploiting
this
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powerful medium, advertisers have increased
people
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’s exposure to adverts to a great extent. While in the past products were only advertised via commercials, billboards and fliers, which was cumbersome and inefficient, nowadays, they are promoted more effectively through pop ads, and social media platforms, resulting in the rapid spread of
advertisements
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known as viral marketing. Fairly enough, advertisers’ success can be attributed to speed and consistency in exposing the public by employing the
internet
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.
On the other hand
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, the main reason for not paying
attention
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to
advertisements
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is that
people
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are exposed to
advertisements
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constantly and I agree.
Advertisements
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are in common sight and
people
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see these on billboards, on TV and on the
internet
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and in other places in their daily life. It leads to
people
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are not attracted by
advertisements
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because of the fact that they see the same
advertisements
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lots of time.
For example
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, the same theme, the same sound of bite and similar kinds of music are used in ice-cream
advertisements
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, so
people
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are used to seeing these resemble
advertisements
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and they cannot be aware of what is the different advertisement of brands.
In other words
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,
this
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causes it can lose its power to attract the public’s
attention
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. To conclude, some
people
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think that
advertisements
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are efficient, whereas others claim they are not attractive to
people
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. My personal opinion is that
although
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advertising plays an important role in companies promoting their products and convincing
people
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to buy, too much exposure to
advertisements
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causes
people
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to not pay
attention
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to the
advertisements
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and not be aware of the
advertisements
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.
Advertisements
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should not be so widespread and be unique in order to attract
people
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's
attention
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.
Submitted by beyhangil on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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