Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

It is believed that by some
people
advertising is very effective in making
people
decide to buy something. Others think that advertising is widespread and it leads to being out of function. In my opinion, the prevalence of
advertisements
is not good for them. According to some
people
, one of the main reasons why companies can successfully persuade
people
to purchase their products is the effective use of the
Internet
to keep them informed constantly. By far, the
Internet
has been the most widely used means of accessing information compared to other means
such
as magazines, ads columns and occasional radio adverts. By exploiting
this
powerful medium, advertisers have increased
people
’s exposure to adverts to a great extent. While in the past products were only advertised via commercials, billboards and fliers, which was cumbersome and inefficient, nowadays, they are promoted more effectively through pop ads, and social media platforms, resulting in the rapid spread of
advertisements
known as viral marketing. Fairly enough, advertisers’ success can be attributed to speed and consistency in exposing the public by employing the
internet
.
On the other hand
, the main reason for not paying
attention
to
advertisements
is that
people
are exposed to
advertisements
constantly and I agree.
Advertisements
are in common sight and
people
see these on billboards, on TV and on the
internet
and in other places in their daily life. It leads to
people
are not attracted by
advertisements
because of the fact that they see the same
advertisements
lots of time.
For example
, the same theme, the same sound of bite and similar kinds of music are used in ice-cream
advertisements
, so
people
are used to seeing these resemble
advertisements
and they cannot be aware of what is the different advertisement of brands.
In other words
,
this
causes it can lose its power to attract the public’s
attention
. To conclude, some
people
think that
advertisements
are efficient, whereas others claim they are not attractive to
people
. My personal opinion is that
although
advertising plays an important role in companies promoting their products and convincing
people
to buy, too much exposure to
advertisements
causes
people
to not pay
attention
to the
advertisements
and not be aware of the
advertisements
.
Advertisements
should not be so widespread and be unique in order to attract
people
's
attention
.
Submitted by beyhangil on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
What to do next:
Look at other essays: