Today the high sales of popular consumer goods reflect the power of advertising and not the reals need of the society in which they are sold. To what extent do you agree or disagree.

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We are living in a world where newspapers,magazines,television and social media are flooded with advertisements for famous customer items. Ads boost the sales and profits of
such
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items.It,
however
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,does not meet the needs of the consumer market in which they are sold.I completely agree with the above statement and will provide supporting arguments for the same down here.
To begin
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with,advertising agencies hire renowned public figures
such
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as sports person and movie stars as the promoter of their products.Adding these people's names to the brand helps them improve the image of the selling items.It draws the attention of the fans and brings reliability and confidence to their product.
For instance
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,if a fitness enthusiast and actor promotes a protein product,people will blindly put their trust in that good and buy it even if they do not need it.
This
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way,it helps the product seller to earn brand value and profit in the name of famous personalities. Another trick they use is by providing huge offers and discounts and by launching lucrative sales.These are ,in fact, the clearance sales in which they lure the public with attractive offers
such
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as 'Buy 1 ,get 3' or 'flat 50% discount'. They mislead people by tagging the MRP to be double and
then
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providing 50% off on that amount. To
further
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illustrate, a person in need of 1 shirt will buy 3 shirts
instead
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of 1 thinking that he is getting 3 shirts at the cost of 1. The reality is that the price of 1 commodity is either equivalent to or greater than the price of 3.
This
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is how companies are able to sell their products at high prices and fool their clients. In my opinion,with the help of advertising tools, sellers of popular goods blossom immensely with huge margins but seldom do they meet the requirement of the users.
Submitted by POONAMMALIK1901 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • consumer behavior
  • perceived needs
  • emotional appeal
  • brand image
  • marketing strategies
  • materialistic values
  • consumerism
  • manipulative tactics
  • endorsements
  • celebrity marketing
  • promotional tools
  • status symbols
  • luxury
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