In theie advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In some business advertisements recently, people often address the innovative aspects of their proposed

products

compared to other alternatives.

In

Change preposition

From

show examples

a personal point of view, I believe

this

strategy can be more beneficial than harmful for the following reasons. In

the

Correct article usage

an

show examples

era where consumerism is prevailing, creative

products

possess competitive advantages over ordinary goods. An abundant amount of

consumers’

Change noun form

consumers

show examples

goods on the market provides end users with various options to choose from.

As a result

, consumers often lean towards smartly designed

products

that have more efficient utilities

,

Remove the comma

apply

show examples

and could be a good replacement

to

Change preposition

for

show examples

their regular items. As a practical example, double-sided window cleaning tools that are integrated with automatic water emission systems will definitely outperform regular cleaning tools that are widely distributed on the market. In some particular cases, originality is the most valuable trait of some types of

products

,

hence

an innovative feature might take away the authenticity of that item. In the fashion industry, especially in a niche sector

such

as classic menswear, an item will be valued the most in its purest form.

Therefore

, in

this

specific case, a novel design should not be prioritized. Let’s take a pair

double

Change preposition

of double

show examples

monk strap

shoe

Fix the agreement mistake

shoes

show examples

in classic men’s footwear as an example, if a designer decided to use Velcro as an alternative to the straps for ease of use, it would ruin the classic characteristic of that shoe, and

consequently

lead to the collapse of that product line. In summary, even though innovation can bring about many beneficial developments to businesses, it should be carefully conducted so that a new feature would not violate the desirable authenticity of a certain product.