In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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As markets become increasingly saturated while competition between participants is more intense than ever, successfully introducing novel features of corporate merchandise to the public is of the essence. To
this
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Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

end, numerous sellers employ advertisements inevitably focusing on people’s awareness of innovations, yet
such
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Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

practices could be either beneficial or counterproductive depending on the underlying product quality. In
this
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Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

essay, I will investigate the reasons behind
this
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common phenomenon and discuss both sides of the possible results.
To begin
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with, the growing emphasis on marketing new traits is mainly attributable to the firm’s motivation to stand out. As competitors can quickly imitate each other regarding technologies and designs, consumers have a plethora of homogenous alternatives available from which to choose.
Hence
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, those advertised as having something new possess a competitive advantage that attracts buyers’ immediate attention and
consequently
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improves their purchase rate.
Moreover
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Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

, curiosity is intrinsic to human nature,
thus
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Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

, targeting the newness at customers essentially triggers their desire to learn more about the products, increasing brand awareness in return.
For instance
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Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

, Samsung’s launching events of
next
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-generation smartphones invariably highlight state-of-the-art or highly improved technologies, captivating innumerable audiences every time.
Nevertheless
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, despite having an array of incentives in pursuit of the above advertising strategy, its implication remains somewhat contentious. Unless proclaimed quality standards are fully honoured, excessive exploitation of
such
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Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

advertising content is equivalent to deliberate public deception that could undermine the well-being of society, causing wastage of resources spent and consumers’ distrust of the industry as a whole.
For example
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, several local governments enforce strict legal penalties precluding organizations from practising deceptive commercials leading shoppers to purchase counterfeit, defective, or even dangerous products.
In contrast
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, genuine advertisements contribute to a better life by informing end users of more advanced and convenient offerings. In conclusion, businesses’ strong inclination toward product differentiation and human inquisitiveness are the primary driving forces for the emphasis on new aspects in advertising.
However
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Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

, whether it is a positive or negative development rest upon the legitimacy of the products delivered.

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Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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