Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

Advertising, these days, is a critical aspect of sales in many organisations. There is a debate,

however

, on how successful advertisements convince prospective consumers of a product: some

people

think it is a very apt tool to

this

end while others opine that it is too commonplace today and as

such

has overstayed its relevance. I agree that if advertising is appropriately executed, it is still a force that customers find hard to resist. Advertising is sometimes carried out as it always has been done with little or no touch of trending technology.

For example

, these days

people

still hawk their products around and, on top of their voices (especially at bus stops or in moving vehicles), showcase their products. Some place billboards in public places without any sectarian target. The problem with these forms of advertisement is that they are too generic in their appeals. Many of the commuters on the bus,

for instance

, may not have any need for the drugs being advertised.

Moreover

, the majority of

people

are in a hurry these days and will pay little or no attention to the cosmetic billboard in the market square. Often, these forms of commercial only serve as information.

On the other hand

,

advertisement

Add an article

the advertisement

an advertisement

show examples

can be technologically deployed with the aid of artificial intelligence,

for example

.

This

uses the online activities of a prospective customer and pops up products that will most likely suit his taste and

thus

, he finds it hard to resist.

Furthermore

, another advantage is that

this

form of commercial

also

comes up close to their clients- on their mobile devices, tablets, television sets and so on- where

people

are more relaxed to attend to their distractions. A click on the pop-up screen can immediately link an intending client with the company’s customer care agent in

real time

Add a hyphen

real-time

show examples

. With

this

added advantage of instant communication with the company,

this

form of advertising often works. To conclude, I believe that if advertising is deployed with the aid of information technology so that it can target a specific audience based on their previously studied preferences, it is a great tool of persuasion. The pedestrian forms of advertising

such

as billboards and street-hawking advertising have long lost their appeal.