Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?

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Nowadays a plethora of
consumers
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are
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is
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facing the problem of an increasing number of
advertisements
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from rival
companies
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.
This
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essay will discuss the cause and solution of
this
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issue which affects everyone around the globe.
To begin
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with, the advertisement has already brought tremendous change in all walks of human life.
Companies
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create these
advertisements
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to spread awareness of their
products
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among their customers.
Moreover
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, day by day numerous
companies
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sell the same product with various offers to
consumers
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which led to confusion and distraction among the customer.
For instance
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, a student while browsing on the internet to get information related to their assignment gets distracted by pop-up
advertisements
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which attract them to look into the
products
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and is unwilling to force them to buy those
products
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. According to a survey conducted by Nepal Economic Forum they came to know that
consumers
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are frustrated with the increasing number of
advertisements
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which are shown on T.V and on the Internet. In the contrast, it is a widespread concern around the globe through consumer gets distracted from these unwanted
advertisements
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which appear in between their work. In order to avoid
this
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kind of activities consumer should use an alternative browser
such
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as brave which will automatically block
advertisements
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on a plethora of websites.
Furthermore
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, the government should investigate the product
that is
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displayed on websites, on TV and the billboard, regarding their quality.
For example
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, baby milk powder contains harmful chemicals and
thus
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led to food poison in babies. To conclude, showing
advertisements
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is beneficial to
consumers
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as they spread awareness among the customer for their new
products
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but it should be done in a way that does not affect people.
Moreover
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, there should be government regulatory bodies which will look to inspect the advertisement of the
companies
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.
Submitted by Sushil Gupta on

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Topic Vocabulary:
  • advertising campaign
  • celebrity endorsement
  • psychological manipulation
  • emotional appeal
  • targeted advertisement
  • digital marketing
  • social proof
  • peer review
  • consumer trust
  • brand loyalty
  • misleading advertisement
  • government regulation
  • consumer protection
  • media literacy
  • ad-blocker
  • privacy settings
  • informed choice
  • critical thinking
  • marketing tactics
  • consumer awareness
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