Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?

Nowadays a plethora of
consumers
are
Change the verb form
is
show examples
facing the problem of an increasing number of
advertisements
from rival
companies
.
This
essay will discuss the cause and solution of
this
issue which affects everyone around the globe.
To begin
with, the advertisement has already brought tremendous change in all walks of human life.
Companies
create these
advertisements
to spread awareness of their
products
among their customers.
Moreover
, day by day numerous
companies
sell the same product with various offers to
consumers
which led to confusion and distraction among the customer.
For instance
, a student while browsing on the internet to get information related to their assignment gets distracted by pop-up
advertisements
which attract them to look into the
products
and is unwilling to force them to buy those
products
. According to a survey conducted by Nepal Economic Forum they came to know that
consumers
are frustrated with the increasing number of
advertisements
which are shown on T.V and on the Internet. In the contrast, it is a widespread concern around the globe through consumer gets distracted from these unwanted
advertisements
which appear in between their work. In order to avoid
this
kind of activities consumer should use an alternative browser
such
as brave which will automatically block
advertisements
on a plethora of websites.
Furthermore
, the government should investigate the product
that is
displayed on websites, on TV and the billboard, regarding their quality.
For example
, baby milk powder contains harmful chemicals and
thus
led to food poison in babies. To conclude, showing
advertisements
is beneficial to
consumers
as they spread awareness among the customer for their new
products
but it should be done in a way that does not affect people.
Moreover
, there should be government regulatory bodies which will look to inspect the advertisement of the
companies
.
Submitted by Sushil Gupta on

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Topic Vocabulary:
  • advertising campaign
  • celebrity endorsement
  • psychological manipulation
  • emotional appeal
  • targeted advertisement
  • digital marketing
  • social proof
  • peer review
  • consumer trust
  • brand loyalty
  • misleading advertisement
  • government regulation
  • consumer protection
  • media literacy
  • ad-blocker
  • privacy settings
  • informed choice
  • critical thinking
  • marketing tactics
  • consumer awareness
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