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Writing Samples
Band 6.5

Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?

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Nowadays a plethora of
consumers
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are
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is
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 facing the problem of an increasing number of
advertisements
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 from rival
companies
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.
This
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 essay will discuss the cause and solution of
this
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 issue which affects everyone around the globe.
To begin
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 with, the advertisement has already brought tremendous change in all walks of human life.
Companies
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 create these
advertisements
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 to spread awareness of their
products
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 among their customers.
Moreover
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, day by day numerous
companies
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 sell the same product with various offers to
consumers
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 which led to confusion and distraction among the customer.
For instance
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, a student while browsing on the internet to get information related to their assignment gets distracted by pop-up
advertisements
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 which attract them to look into the
products
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 and is unwilling to force them to buy those
products
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. According to a survey conducted by Nepal Economic Forum they came to know that
consumers
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 are frustrated with the increasing number of
advertisements
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 which are shown on T.V and on the Internet. In the contrast, it is a widespread concern around the globe through consumer gets distracted from these unwanted
advertisements
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 which appear in between their work. In order to avoid
this
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 kind of activities consumer should use an alternative browser
such
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 as brave which will automatically block
advertisements
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 on a plethora of websites.
Furthermore
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, the government should investigate the product
that is
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 displayed on websites, on TV and the billboard, regarding their quality.
For example
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, baby milk powder contains harmful chemicals and
thus
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 led to food poison in babies. To conclude, showing
advertisements
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 is beneficial to
consumers
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 as they spread awareness among the customer for their new
products
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 but it should be done in a way that does not affect people.
Moreover
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, there should be government regulatory bodies which will look to inspect the advertisement of the
companies
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.

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Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

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Topic Vocabulary:
  • advertising campaign
  • celebrity endorsement
  • psychological manipulation
  • emotional appeal
  • targeted advertisement
  • digital marketing
  • social proof
  • peer review
  • consumer trust
  • brand loyalty
  • misleading advertisement
  • government regulation
  • consumer protection
  • media literacy
  • ad-blocker
  • privacy settings
  • informed choice
  • critical thinking
  • marketing tactics
  • consumer awareness
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