Many companies sponsor sports to advertise their products or service. What advantages and disadvantages does this bring for the teams and individuals that these companies sponsor?

With the world's growing economy majority of the brands choose innovative ways to promote their

products

, one

such

way is by sponsoring the players and a

sports

team as the

sports

event are watched by all age groups. Though it has many benefits, it has certain setbacks as well

Firstly

, let me walk through the merits, By selecting games as a medium for promotion it benefits the club and the federation as they can minimize the expenses and conduct the event successfully.

In addition

to that, sponsoring the

products

to the player who is successful can yield huge profits.

For example

, in basketball, under armour sponsors the golden gate warriors club which is one of the most successful teams and they sponsored the player Steph curry who eventually became one of the

brand

ambassadors for their

products

.

This

in turn promotes the product and motivates many youngsters to join the

sports

industry.

On the other hand

, It has several drawbacks despite the key benefits. In certain situations, advertising

products

can go wrong.

For example

, If they are trying to promote tobacco or goods that harm their health it can be considered a misguidance and eventually it damages the team and the individual athlete's

brand

value.

In addition

to that, If the sponsoring team or player didn't play well it will affect the company's

brand

value. To conclude, when companies sponsor

sports

events or teams both of them benefit. Businesses get the

brand

recognition they need and teams no longer have to worry about arranging funds.

However

, sometimes players endorse the wrong

products

or companies hire players who do more harm than good to their

brand

name