Many companies sponsor sports to advertise their products or service. What advantages and disadvantages does this bring for the teams and individuals that these companies sponsor?

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With the world's growing economy majority of the brands choose innovative ways to promote their
products
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, one
such
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way is by sponsoring the players and a
sports
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team as the
sports
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event are watched by all age groups. Though it has many benefits, it has certain setbacks as well
Firstly
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, let me walk through the merits, By selecting games as a medium for promotion it benefits the club and the federation as they can minimize the expenses and conduct the event successfully.
In addition
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to that, sponsoring the
products
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to the player who is successful can yield huge profits.
For example
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, in basketball, under armour sponsors the golden gate warriors club which is one of the most successful teams and they sponsored the player Steph curry who eventually became one of the
brand
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ambassadors for their
products
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.
This
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in turn promotes the product and motivates many youngsters to join the
sports
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industry.
On the other hand
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, It has several drawbacks despite the key benefits. In certain situations, advertising
products
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can go wrong.
For example
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, If they are trying to promote tobacco or goods that harm their health it can be considered a misguidance and eventually it damages the team and the individual athlete's
brand
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value.
In addition
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to that, If the sponsoring team or player didn't play well it will affect the company's
brand
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value. To conclude, when companies sponsor
sports
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events or teams both of them benefit. Businesses get the
brand
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recognition they need and teams no longer have to worry about arranging funds.
However
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, sometimes players endorse the wrong
products
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or companies hire players who do more harm than good to their
brand
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name

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Topic Vocabulary:
  • sponsorship
  • brand visibility
  • financial backing
  • advertising
  • endorsement
  • commercial interests
  • over-commercialization
  • conflicts of interest
  • integrity of the sport
  • dependency
  • career opportunities
  • personal brands
  • facilities
  • retirement
  • performance pressure
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