It is common these days to see celebrities advertising diffent products? Do the advantages of this outweigh the disadvantages?

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There is an increasing number of
products
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promoted by famous
people
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who belong to the media industry.
This
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essay will argue that despite advertising counterfeit
products
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that might portray a bad reputation of
celebrities
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, the benefits of advertising in the form of remuneration to directors, and representation of
products
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by them would result in quality supply, far outweigh any drawbacks. The main disadvantage is the celebrity's image involved with the advertised material. Followers of famous personalities would buy anything that role models would advertise for,
as a result
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,
this
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will influence them to do impulsive buying which is of no worth.
Secondly
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, if the product turned out to be poor, in terms of quality,
this
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may affect the reputation of
celebrities
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leading to many inappropriate comments from the audience and decreased number of social media followers. To illustrate
this
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, many
people
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unfollowed Minal Khan, a Pakistani actress after she gave a fake review on one of the makeup
products
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.
However
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, the benefits of advertised
products
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by these idols can be very productive.
Firstly
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, Looking over the drawbacks, the
celebrities
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would
first
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use the product for a certain period before introducing it to the public.
This
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would save money of huge public from being spent on the wrong product. Other than that, the money spent by the directors from production to marketing would create a good revenue, as advertising reaches a large number of
people
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.
For example
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, many small businesses grew at a large scale, after they got recommended by Instagram bloggers. In conclusion, the positive aspects of the utilization of
celebrities
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for marketing purposes would grow the director's income and affect
people
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's spending decisions.
This
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far outweighs the impulsive buying of the follower and puts the risk of the idol's reputation.
Submitted by nottasadaf96 on

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