It is common these days to see celebrities advertising diffent products? Do the advantages of this outweigh the disadvantages?

There is an increasing number of

products

promoted by famous

people

who belong to the media industry.

This

essay will argue that despite advertising counterfeit

products

that might portray a bad reputation of

celebrities

, the benefits of advertising in the form of remuneration to directors, and representation of

products

by them would result in quality supply, far outweigh any drawbacks. The main disadvantage is the celebrity's image involved with the advertised material. Followers of famous personalities would buy anything that role models would advertise for,

as a result

,

this

will influence them to do impulsive buying which is of no worth.

Secondly

, if the product turned out to be poor, in terms of quality,

this

may affect the reputation of

celebrities

leading to many inappropriate comments from the audience and decreased number of social media followers. To illustrate

this

, many

people

unfollowed Minal Khan, a Pakistani actress after she gave a fake review on one of the makeup

products

.

However

, the benefits of advertised

products

by these idols can be very productive.

Firstly

, Looking over the drawbacks, the

celebrities

would

first

use the product for a certain period before introducing it to the public.

This

would save money of huge public from being spent on the wrong product. Other than that, the money spent by the directors from production to marketing would create a good revenue, as advertising reaches a large number of

people

.

For example

, many small businesses grew at a large scale, after they got recommended by Instagram bloggers. In conclusion, the positive aspects of the utilization of

celebrities

for marketing purposes would grow the director's income and affect

people

's spending decisions.

This

far outweighs the impulsive buying of the follower and puts the risk of the idol's reputation.