In their advertising, businesses today often promote the idea that there is something new in their products.

It is true that some brands are likely to exaggerate the innovation of their
products
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in commercial advertisements. There are a variety of reasons for
this
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situation, and I will shed light on why
this
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happened.
Also
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, I will explain why I reckon that
this
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is a negative development. There are two reasons why companies prefer to emphasise the update of their
products
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in advertising.
First
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and foremost, they need to get the attention of their customers who are easier to
attracted
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attract
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by the
avant
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Avant
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-guard design or the latest technology information of advertisements performed on TV screens, internet and
billboards
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on billboards
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.
For example
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, the sale amount of Apple Inc. would dramatically increase when they released a new product's ad.
In addition
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, businesses are keen to let the public know that they are constantly making progress, and having an advertisement to tell the mass about their development might be the most efficient and convenient way. In my opinion, I reckon that there are several drawbacks to
this
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phenomenon. It is dangerous for companies which always think about creativity and innovation
instead
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of improving their
products
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'
quality
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.
For instance
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, Xiaomi, a technology company, released a large number of new-coming mobile phones
last
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year but failed on the physical
quality
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of their phones.
Therefore
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, people lost faith in their
products
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and didn't want to buy Xiaomi's
products
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afterwards.
Moreover
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, a massive workforce will be needed when inventing new technology.
In other words
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, it may be a waste of money to hire these employees and it will take a large amount of time, which is less efficient than focusing on the
quality
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of
products
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. In conclusion, the buyer's attention and public supervision can be the two most significant causes. While I reckon that the disadvantages of
this
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development outweigh the advantages due to the consideration of
quality
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and productivity.

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