Large businesses have big budgets for marketing and promotion and as a result, promotion and as result, people gravitate towards buying their products. What problems does this cause? What can could be done to encourage people to buy local production

Nowadays, many people are attracted to purchase items sold by big organisations because of their level of advertisement. I believe
this
can lead to people buying inferior
products
and the loss of small
businesses
. Encouraging local
businesses
through incentives and
support
from the government are ways that can improve the patronage of local
businesses
. The heavy investment of large organisations in the advertisement of their product causes some problems.
Firstly
, it can lead to the proliferation of items of low quality in the
market
.
In other words
, buyers will not ask questions about the quality of the material as their thoughts have been dominated by commercials promoting these
products
.
For instance
, some of the most popular soaps in the store, I have bought do not lather when compared to the
products
that are not known.
Secondly
,
this
act of advertising can cause a dearth of local
businesses
.
This
means
market
domination by big
products
causes low patronage of locally produced items, thereby driving them out of the
market
space. One major way to encourage individuals to patronise small indigenous
businesses
is through governmental
support
to these
businesses
. The provision of tax cuts and other forms of education on branding could help them compete effectively with their larger contemporaries.
Furthermore
, the
support
from the government helps them to sell their
products
at a cheaper rate making them attractive to consumers.
For example
, people buy cheaper
products
irrespective of the brand when they go shopping. In conclusion, the domination of the
market
by larger
businesses
due to their marketing strategy can cause the sale of inferior materials and the elimination of local
businesses
.
This
provision of
support
to drive down prices are ways to encourage purchases from local
businesses
.
Submitted by beansola on

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  • Introduction
  • Body paragraph 1 – Problems
  • Body paragraph 2 – Solutions
  • Conclusion

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  • One of the first problems of the...
  • Another problem that needs to be considered...
  • A possible solution to this problem would be...
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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • Market Dominance
  • Monopolistic Environment
  • Consumer Choices
  • Cultural Identity
  • Local Crafts
  • Economic Disparity
  • Financial Benefits
  • Local Employment Rates
  • Sustainability
  • Carbon Footprint
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