Large businesses have big budgets for marketing and promotion and as a result, promotion and as result, people gravitate towards buying their products. What problems does this cause? What can could be done to encourage people to buy local production

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Nowadays, many people are attracted to purchase items sold by big organisations because of their level of advertisement. I believe
this
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can lead to people buying inferior
products
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and the loss of small
businesses
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. Encouraging local
businesses
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through incentives and
support
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from the government are ways that can improve the patronage of local
businesses
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. The heavy investment of large organisations in the advertisement of their product causes some problems.
Firstly
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, it can lead to the proliferation of items of low quality in the
market
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.
In other words
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, buyers will not ask questions about the quality of the material as their thoughts have been dominated by commercials promoting these
products
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.
For instance
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, some of the most popular soaps in the store, I have bought do not lather when compared to the
products
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that are not known.
Secondly
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,
this
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act of advertising can cause a dearth of local
businesses
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.
This
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means
market
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domination by big
products
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causes low patronage of locally produced items, thereby driving them out of the
market
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space. One major way to encourage individuals to patronise small indigenous
businesses
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is through governmental
support
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to these
businesses
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. The provision of tax cuts and other forms of education on branding could help them compete effectively with their larger contemporaries.
Furthermore
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, the
support
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from the government helps them to sell their
products
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at a cheaper rate making them attractive to consumers.
For example
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, people buy cheaper
products
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irrespective of the brand when they go shopping. In conclusion, the domination of the
market
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by larger
businesses
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due to their marketing strategy can cause the sale of inferior materials and the elimination of local
businesses
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.
This
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provision of
support
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to drive down prices are ways to encourage purchases from local
businesses
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.
Submitted by beansola on

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Answer the 'Problem and Solution' topic

Problem-and-solution essays fall naturally into two parts, the first describing and exploring the problem, the second setting out the solution or solutions.

You essay structure should look something like this:

  • Introduction
  • Body paragraph 1 – Problems
  • Body paragraph 2 – Solutions
  • Conclusion

Examples to start your body paragraph:

  • One of the first problems of the...
  • Another problem that needs to be considered...
  • A possible solution to this problem would be...
  • One immediate practical solution is to...

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Topic Vocabulary:
  • Market Dominance
  • Monopolistic Environment
  • Consumer Choices
  • Cultural Identity
  • Local Crafts
  • Economic Disparity
  • Financial Benefits
  • Local Employment Rates
  • Sustainability
  • Carbon Footprint
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