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Writing Samples
Band 7

In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Companies often advertise their merchandise as having novel
features
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. The reason for
this
Linking Words
 is that
product
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 differentiation is often critical to convincing
consumers
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 to
purchase
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.
This
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 is a progressive development as it leads to more informed
consumers
Use synonyms
. The motivation for commercials to highlight
product
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 innovations is to persuade
consumers
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 to
purchase
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 the featured products. By communicating the unique
features
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 of a
product
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consumers
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 may be convinced to
purchase
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 it.
This
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 is because they will see the featured
product
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 as being better than others.
For instance
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, every time Apple releases a new version of their I-phone the new
features
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 of it are clearly articulated to potential purchasers.
This
Linking Words
 highlights the value that can be derived from upgrading your phone to the latest version of the Apple brand, which increases the likelihood of a
purchase
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.
This
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 phenomenon is highly beneficial to
consumers
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 as they become more informed shoppers. By having information about a
product
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's unique and novel
features
Use synonyms
 savvy
consumers
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 are able to make
product
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 comparisons and choose the exact
product
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 that best suits their unique circumstances.
For instance
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, I purchased an I-phone 12 because I saw that it has the highest camera resolution of all phones currently available. As an amateur photographer, the
purchase
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 of
this
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 phone ensures that I can take the best photos possible with a smartphone, and
this
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 feature was well worth the high price tag to me. In conclusion, companies are choosing to advertise the new
features
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 of their products as a way of convincing shoppers to
purchase
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 their products.
This
Linking Words
 is a highly constructive phenomenon as it is leading to more informed
consumers
Use synonyms
 who are making better purchasing decisions.

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Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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