In their advertising, businesses nowadays usually emphasize that thier products are new in some way. Why is this? Do you think it is a positive or negative developments?

Recently, in a business advertisement, it is a common way to appeal

a

Change preposition

to a

show examples

product that has a new characteristic to a certain extent.

This

is because, consumers tend to be lured into something new, and it is one of the most possible ways for organizations to emphasise

points

. I personally believe the benefits of

this

tendency outweigh the drawbacks, as it encourages associations to develop new technology, making our societies better.

Firstly

, it is natural for

companies

to emphasise something new

points

of their

products

because that can attract consumers' interest. General customers are always seeking something new as they want to spend money on items better than previous ones. For them, it would be reasonably expected that something "new" means something "developed."

For instance

, when the publishment of a new model of iPhone, Apple Inc. needs to appeal to additional features or how their product has been improved, because apple freaks do not interest in a smartphone without any

development

from the previous version. The purpose of advertisement is to reach customers and sell the

products

,

therefore

, it is commercially reasonable to focus on novel parts of

products

for most

the

Correct article usage

apply

show examples

companies

. Some people might claim that high

competitions

Fix the agreement mistake

competition

show examples

among

companies

in the advertising area trying to appeal to new

points

have a

risk

to create misleading ads,

therefore

, it is necessary to restrict

such

advertising.

However

, I disagree with

this

idea. With the

development

of the Internet, reasonable consumers can gather information and identify false advertisements or misleading ads.

On the other hand

, for the purpose of advertising something new

points

,

companies

need to develop their

products

.

This

is the reason why

companies

spend a huge amount of money on research and

development

areas, advancing technology. The

development

in tech fields and launching a new product make our lives better, and I think

this

benefit is more essential than the

risk

that the opponents state. In summary, for

companies

, emphasising new aspects of their

products

is effective to reach their customers.

In addition

, while there is a

risk

of emerging misleading advertisement

risk

, the benefits of encouraging

such

advertisements outweigh the drawbacks.