In their advertising, businesses nowadays usually emphasize that thier products are new in some way. Why is this? Do you think it is a positive or negative developments?

Recently, in a business advertisement, it is a common way to appeal

a

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to a

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product that has a new characteristic to a certain extent.

This

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is because, consumers tend to be lured into something new, and it is one of the most possible ways for organizations to emphasise

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. I personally believe the benefits of

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tendency outweigh the drawbacks, as it encourages associations to develop new technology, making our societies better.

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, it is natural for

companies

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to emphasise something new

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of their

products

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because that can attract consumers' interest. General customers are always seeking something new as they want to spend money on items better than previous ones. For them, it would be reasonably expected that something "new" means something "developed."

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, when the publishment of a new model of iPhone, Apple Inc. needs to appeal to additional features or how their product has been improved, because apple freaks do not interest in a smartphone without any

development

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from the previous version. The purpose of advertisement is to reach customers and sell the

products

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,

therefore

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, it is commercially reasonable to focus on novel parts of

products

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for most

the

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apply

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companies

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. Some people might claim that high

competitions

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among

companies

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in the advertising area trying to appeal to new

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have a

risk

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to create misleading ads,

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, it is necessary to restrict

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advertising.

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, I disagree with

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idea. With the

development

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of the Internet, reasonable consumers can gather information and identify false advertisements or misleading ads.

On the other hand

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, for the purpose of advertising something new

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,

companies

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need to develop their

products

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.

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is the reason why

companies

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spend a huge amount of money on research and

development

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areas, advancing technology. The

development

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in tech fields and launching a new product make our lives better, and I think

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benefit is more essential than the

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that the opponents state. In summary, for

companies

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, emphasising new aspects of their

products

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is effective to reach their customers.

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, while there is a

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of emerging misleading advertisement

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, the benefits of encouraging

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advertisements outweigh the drawbacks.