HOW COMPAREBLE COMPANIES SELLING SIMILAR PRODUCTS CAN USE DIFFERENT MARKETING STRATEGIES

The contrast of two different

companies

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pursuing success in the

business

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world using diverse marketing

strategies

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as a

business

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model,

both

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focus on

with

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apply

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similar products to

market

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differently. For the

last

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few years,

business

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markets have had massive transformations due implementation of sustainable marketing

strategies

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, which

provides

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provide

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tools that enhance industries´ operation through philosophies

such

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as B2B or B2C marketing, applied by

companies

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with similar products. Comparing

both

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marketing

strategies

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for importers and distributors

,

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apply

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shows significant differences in terms of budgets and

profits

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or effectiveness in commercial

operation

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operations

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. Illustrating marketing

strategies

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currently used by a variety of

companies

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, there are two important models

focus

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focused

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in

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on

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the commerce stance,

such

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who

Correct word choice

as

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adopted the B2B model as

marketing

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a marketing

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strategy, based on great customers

are

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being

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served directly, delivering

largest

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the largest

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quantities of product per sale.

First

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and foremost the company structure could be more light, due

importers

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importers'

importer's

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position and its emphasis

in

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on

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the B2B

market

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needs

Wrong verb form

needing

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less

Correct quantifier usage

fewer

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personal

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personnel

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to execute several commercial activities

as

Correct quantifier usage

such as

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they are purchase, importation, storage and sale, including delivery

issue

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issues

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.

As a result

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of

this

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approach, the

number

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of

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costumers

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customers

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is reduce

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is reduced

is reducing

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, so that the commercial assistance is not necessarily large, increasing the

effectivity

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effectiveness

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of

this

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labor

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labour

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. Face on

budget

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, despite it can be high, the

profits

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is

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are

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lower due to deal power and the quantities negotiated, the incomes

depends

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depend

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on the good

number

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of closed deals.

Finally

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will

be tackle

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be tackling

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the risks, being very significant, due to having a limited

number

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of

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costumers

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customers

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,

for

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instance

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,instance

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if the company lose one deal or one

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customer

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costumer

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customer

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, it will strongly impact

both

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budget

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and

profits

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, affecting the company´s

incomes

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income

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. One research stated that “proactive

companies

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have been experimenting with new

business

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models .. to tackle these new challenges.” for that reason,

companies

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must

to

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apply

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prevent

this

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critical situation,

moving

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from moving

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on

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business

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with business

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. (Rajdeep, 2022,p. 3)

On the other hand

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, to explain in depth the B2C model, it

try

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tries

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to cover a wide amount of customers, delivering an extensive variety of products

non necessary

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non-necessary

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in

biggest

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the biggest

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quantities. These

companies

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have

a

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an

show examples

extensive

number

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of workers

,

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apply

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because is necessary to tackle more and different activities.

In contrast

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to

B2

Correct article usage

the B2

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B strategy, here the amount of

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costumers

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customers

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is substantially large.

Respect

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With respect

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to

budget

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and

profits

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, these have

a

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apply

show examples

different

behavior

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behaviour

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, because is possible to have

a

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the

show examples

same

budget

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where its

profits

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can be high.

However

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, the risks are

a

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apply

show examples

considerably lower owing to

have

Wrong verb form

having

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a wide sum of

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costumers

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customers

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,

to

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so

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replace any

sell

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sales

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lost, could be easier,

besides

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the

budget

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for each deal is lower in B2C than in

B2

Correct article usage

the B2

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B strategy. Taking everything into consideration, there are

a

Correct the article-noun agreement

apply

show examples

significant differences between

both

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marketing

strategies

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, and their execution

differ

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differs

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of

Change preposition

in

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the stance of the

companies

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and their incomes expectations, their

Add a hyphen

know-how

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know how

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know-how

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in the

market

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. In my opinion, is possible

create

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to create

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a fusion between

both

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strategies

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and develop a combination of the two marketing shapes, attending equally

the

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to the

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B2B and B2C

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market

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markets

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. To achieve marketing success

,

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apply

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is necessary to

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establish

stablish

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establish

a

business

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plan based on a study of the buyer´s interests according to each

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feature

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Fix the agreement mistake

feature

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features

Change to a singular noun

feature

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of

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Correct your spelling

customers

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costumers

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customers

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.