Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

It is true that nowadays
people
are pressurized by the power of
advertisements
and they purchase unnecessary
items
. I totally accept the idea mentioned for the following reasons. In recent years, customers can easily be aware of cutting-edge
products
through flourishing
advertisements
which stimulate their sense of acquisitiveness. So,
people
make impulsive shops to just fulfil their sense of belonging.
For example
,
people
buy new smart mobile phones each year because most of them are influenced by
advertisements
;
however
; their previous one works properly. As result, the power of
advertisements
on customers is high which leads to consumerism.
In addition
, through
advertisements
, companies make a sense of needs through their
products
and
then
they meet those needs with other
items
. To clarify, they make
people
buy some
products
that could complete prior ones.
For instance
, iPhones release a must-have item like their mobile phones,
then
they introduce additional
items
like smart watches or Airpods.
Therefore
, customers who have just the mobile phone under the pressure of
advertisements
become greedy to have their accessories. To recap, we use
products
that not only our forefathers, but
also
even our parents never used as they were not important
items
for living, and nowadays we rely on them just because companies have us believe that we cannot live without them. In summary, I believe that commercials have a major role in our lifestyle and we purchase many goods just because we become greedy to have them not meet our fundamental needs which shows the power of broadcasts.
Submitted by TUTOO on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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