While there are various marketing strategies that a firm can adopt, the most effective one must be possessing a unique and desirable product.

As the market is expanding, resulting in increased competition, businesses must come up with innovative ways to increase sales and their presence in the customer’s
mind
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minds
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. While there are various marketing strategies that a firm can adopt, the most effective
one
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must be possessing a unique and desirable
product
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.
To begin
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with, companies can take on different branding schemes in order to boost their profit.
One
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of which is to increase their
product
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’s physical presence. By making frequent appearances in a consumer’s shopping addresses, the shopper is prompted to buy the goods out of curiosity. Another strategy is to offer promotions
such
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as discounts and gifts along with purchases. With the help of tempting phrases like “
last
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chance”, “biggest of the year”,
and
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apply
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et cetera,
this
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scheme hits most people’s fear of missing out and
thus
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motivates them to make a purchase even if they have no need for it.
Nevertheless
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, among all strategies that a company can adopt to increase sales, I believe that the most effective
one
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is to own a
one
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-of-a-kind and sought-after
product
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. In
this
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case, the business enjoys the advantages of being a market leader, with the most outstanding
one
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being near-zero competition.
Furthermore
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, as the
product
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creates its own segment in the market, the company can have full control over the price and distribution, which will not be
viable
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liable
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if the
product
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is a duplicate.
For example
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, that the iPhone is a pioneer in the smartphone industry has enabled Apple to still make huge profits off iPhones though
competition
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the competition
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has gotten more cut-throat, thanks to its expensive price tag and well-known brand. To sum up, businesses can employ a number of strategies to push sales, yet the
one
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which yields the best results is to offer customers a
product
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that is
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unique and desirable.

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