In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It is true that in advertisements, managers always emphasise the novelty of their products to some degree. It is obvious that

this

situation attracts more

people

's attention and

further

motivates them to purchase these goods. Personally, I think

this

case is a positive

development

and I will give detailed reasons in the essay. There are many reasons that prompt businessmen to highlight a product which is for the

first

time designed for a certain field. As some reports have shown,

people

are easily attracted by exaggerated content

such

as "for the

first

time " and "the best one". When companies declare that their product is new in some fields,

people

tend to buy it without thought. Meanwhile,

this

situation

also

reflects the core idea of advertising which catches

people

's eyes and stimulates their wish of shopping by emphasising something of commodities. In my opinion,

this

case is a positive

development

from several aspects. From the perspective of companies, advertising for a product's novelty would help the company stand out from masses of other competitors and make a profound impression.

For example

, Apple always claim that iPhone 3 was the

first

smartphone in the world, and

people

were impressed by

this

slogan and

thus

purchase the iPhone series.

Besides

, from the perspective of designers, the popularity of

this

type of advertisement partly encourages them to participate in designing new products, accelerating the

development

of related industries. In conclusion, due to attract purchasers and stimulate their shopping activities, businessmen usually emphasise the originality of their products in advertisements.

This

case improves the

development

of companies and related workers.