In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

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It is true that in advertisements, managers always emphasise the novelty of their products to some degree. It is obvious that

this

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situation attracts more

people

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's attention and

further

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motivates them to purchase these goods. Personally, I think

this

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case is a positive

development

Use synonyms

and I will give detailed reasons in the essay. There are many reasons that prompt businessmen to highlight a product which is for the

first

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time designed for a certain field. As some reports have shown,

people

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are easily attracted by exaggerated content

such

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as "for the

first

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time " and "the best one". When companies declare that their product is new in some fields,

people

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tend to buy it without thought. Meanwhile,

this

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situation

also

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reflects the core idea of advertising which catches

people

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's eyes and stimulates their wish of shopping by emphasising something of commodities. In my opinion,

this

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case is a positive

development

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from several aspects. From the perspective of companies, advertising for a product's novelty would help the company stand out from masses of other competitors and make a profound impression.

For example

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, Apple always claim that iPhone 3 was the

first

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smartphone in the world, and

people

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were impressed by

this

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slogan and

thus

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purchase the iPhone series.

Besides

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, from the perspective of designers, the popularity of

this

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type of advertisement partly encourages them to participate in designing new products, accelerating the

development

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of related industries. In conclusion, due to attract purchasers and stimulate their shopping activities, businessmen usually emphasise the originality of their products in advertisements.

This

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case improves the

development

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of companies and related workers.

Submitted by 1998v7 on Sun Nov 20 2022

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8
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

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Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

266 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

You have been selected for a training course on computer skills that you cannot attend. WRITE A LETTER TO YOUR EMPLOYER AND SAY Explain how this training course would help you Why won't you be able to attend it Suggest a way to have that training again

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Some children spend hours every day on their smartphones. Why is this the case? Do you think this is a positive or a negative development?

The graph below shoes the number of overseas visitors to three different areas in a Europian country between 1987 and 2007.

Nowadays, experience is more valued in the workplace than knowledge in many countries. Do you think the advantages of this outweigh the disadvantages? Give reasons for your answer and include any relevant examples from your knowledge or experience.