In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

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The contemporary business environment is characterized by heightened competitiveness, prompting

companies

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to adopt strategies that distinguish them in the market. Differentiating

products

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, services, and tactics is pivotal for sustaining momentum in

this

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competitive landscape. Many

companies

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underscore the term "exclusive" in their advertising to position their

products

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as best-sellers.

However

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, an overemphasis on perpetually labelling

products

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as "new" may cultivate hedonistic consumer traits, thereby yielding negative implications. Primarily, numerous

companies

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assert that their latest

products

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surpass their predecessors in appeal, despite failing to substantiate these claims. Profit motives often drive these exaggerations, as evidenced by instances

such

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as the 10th generation iPad released in 2022, which demonstrated minimal improvements but incurred higher costs.

This

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profit-centric approach underscores the need for

companies

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to prioritize substantial innovation in their product development, transcending mere profit-oriented releases.

Conversely

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, the pervasive trend of promoting the latest editions contributes to negative consumer behaviours. Individuals across varying income brackets are compelled to purchase the newest versions, even if their existing devices function optimally.

Moreover

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, the influence of social media influencers exacerbates

this

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trend, resulting in heightened consumerism.

While

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this

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consumer behaviour may boost the gross regional domestic product, it concurrently fosters extravagant lifestyles, as reflected in statistics revealing durable goods as the second-largest household expenditure. In conclusion, businesses confront intensifying competition, necessitating substantial product development to remain ethically competitive. Overreliance on profit-driven strategies and perpetually marketing

products

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as "new" can mislead consumers, promoting unnecessary consumption. A conscientious approach to innovation is imperative to not only thrive in

this

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competitive landscape but

also

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to ensure ethical business practices.

Submitted by ru.kabiru.biru on Tue Nov 21 2023

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Task Achievement

Regarding task achievement, while you addressed the topic, your response could have been more directly tied to the question prompt. Provide a clearer position on whether you believe the emphasis on 'new' in advertising is a positive or negative development and support your opinion with more explicit arguments and pertinent examples.

Coherence and Cohesion

To enhance coherence and cohesion, ensure that your essay flows well from one idea to the next, showing clear logical progression. You must also expand on your points with cohesive devices or transitions that connect ideas smoothly. Try to guide the reader through your argument in a structured and seamless manner.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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7
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meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 4.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

260 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

In many countries , the amount of household waste like food packaging is increasing. What are the causes of this problem? What measures could be taken to reduce it?

Some people think that the main purpose of schools is turn children into good citizens and workers, rather to benefit them as individuals. To what extent do you agree or disagree?

Virtual reality be used as a tool for therapeutic interventions and mental health treatments. To what extent do you agree or disagree?

In the modern world, many employees lack soft skill such as communication and working in the teams. What are the main causes of this problem? What are the effects of the lack of such skills ?

SomeSome People Think That Success In Life Comes From Hard Work And Determination, While Others Think That There Are More Important Factors Such As Money And Appearance