In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
The contemporary business environment is characterized by heightened competitiveness, prompting
companies
to adopt strategies that distinguish them in the market. Differentiating products
, services, and tactics is pivotal for sustaining momentum in this
competitive landscape. Many companies
underscore the term "exclusive" in their advertising to position their products
as best-sellers. However
, an overemphasis on perpetually labelling products
as "new" may cultivate hedonistic consumer traits, thereby yielding negative implications.
Primarily, numerous companies
assert that their latest products
surpass their predecessors in appeal, despite failing to substantiate these claims. Profit motives often drive these exaggerations, as evidenced by instances such
as the 10th generation iPad released in 2022, which demonstrated minimal improvements but incurred higher costs. This
profit-centric approach underscores the need for companies
to prioritize substantial innovation in their product development, transcending mere profit-oriented releases.
Conversely
, the pervasive trend of promoting the latest editions contributes to negative consumer behaviours. Individuals across varying income brackets are compelled to purchase the newest versions, even if their existing devices function optimally. Moreover
, the influence of social media influencers exacerbates this
trend, resulting in heightened consumerism. While
this
consumer behaviour may boost the gross regional domestic product, it concurrently fosters extravagant lifestyles, as reflected in statistics revealing durable goods as the second-largest household expenditure.
In conclusion, businesses confront intensifying competition, necessitating substantial product development to remain ethically competitive. Overreliance on profit-driven strategies and perpetually marketing products
as "new" can mislead consumers, promoting unnecessary consumption. A conscientious approach to innovation is imperative to not only thrive in this
competitive landscape but also
to ensure ethical business practices.Submitted by ru.kabiru.biru on
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Task Achievement
Regarding task achievement, while you addressed the topic, your response could have been more directly tied to the question prompt. Provide a clearer position on whether you believe the emphasis on 'new' in advertising is a positive or negative development and support your opinion with more explicit arguments and pertinent examples.
Coherence and Cohesion
To enhance coherence and cohesion, ensure that your essay flows well from one idea to the next, showing clear logical progression. You must also expand on your points with cohesive devices or transitions that connect ideas smoothly. Try to guide the reader through your argument in a structured and seamless manner.
Fully explain your ideas
To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).
For we to consider an essay structure a great one, it should be looking like this:
- Paragraph 1 - Introduction
- Sentence 1 - Background statement
- Sentence 2 - Detailed background statement
- Sentence 3 - Thesis
- Sentence 4 - Outline sentence
- Paragraph 2 - First supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 3 - Second supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 4 - Conclusion
- Sentence 1 - Summary
- Sentence 2 - Restatement of thesis
- Sentence 3 - Prediction or recommendation
Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.