An increasing number of people are buying what their need online. What are the advantages and disadvantages for both individuals and companies to shopping online?

In

this

contemporary society, cutting-edge technology has made room for

internet based

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internet-based

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form

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forms

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of trading.

As a

result

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,result

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there

are

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is

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surging

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the surging

a surging

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proportion of individuals purchasing items via the

internet

.Is

this

type of marketing helpful or not ? In

this

essay, I will discuss the merits and demerits of

such

transactions for

both

the customer and the

business

ventures. There are two perceived benefits

for

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of

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online trading to

both

parties.

Firstly

,

consumers

and

companies

can conveniently

fulfill

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fulfil

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their purposes.A potential customer willing to purchase a commodity can sit in the comfort of his or her home while attending to other

activities

and

procure

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procuring

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items via the

internet

.

This

way time is saved for other pertinent

activities

.The

companies

on the hand

acquires

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acquire

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more profit because they need not necessarily put up structures for

business

purposes but they can easily transfer

goods

to their respective buyers.

Such

form

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a form

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of

businesses

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business

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is profoundly beneficial for small businesses with less capital because the requirements

is

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are

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less expensive.

Secondly

,

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web-based

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web based

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web-based

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type of

sales

enables

immense

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an immense

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form

of advertisements through the aid of social media platforms

such

as YouTube,Facebook,

Instagram

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and Instagram

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but to mention a few.Most people tend to buy more

goods

and services through

this

channel.

Furthermore

,customers get the privilege to select from myriads of

goods

and they are able to

finally

settle on their preference with

best

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the best

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prices .

Companies

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, on the other hand,

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on the other hand

benefit tremendously due to

constant

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the constant

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demand

of

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for

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commodities

this

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which

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increases production.

Therefore

,the positive impact of online

sales

for

both

buyers and company owners is

the

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apply

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convenience and a major site for advertisement purposes.

However

, there are two major setbacks to

internet

trading

on

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for

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both

consumers

and

business

owners. The tendency for

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the poor

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poor quality

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poor-quality

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of

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apply

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goods

intended to exploit customers and the risk

in

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of

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delivering items to

consumers

who may not pay is the

first

downside to online

sales

.Provided that purchasers were moving to shops to view the authenticity of products they may find faults and reject some

goods

but in

this

case

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,case

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they can only wait for

goods

to be delivered

this

is a large setback for

consumers

.

Also

,

companies

on the other end

,

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apply

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may deliver

goods

to

consumers

who will ultimately

may

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apply

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credit them

thus

slowing down

business

. The

second

problem is the issue of fraudulent

activities

.

For instance

,the increasing trend of

internet based

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internet-based

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trade has permitted illegal and

non existing

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non-existing

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companies

to operate illegally deceiving

consumers

.

This

in the long run

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, in the long run,

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causes

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a lack

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lack

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a lack

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of trust which ultimately results in poor

sales

in

companies

who

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that

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may be legally operating. To conclude,

website

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a website

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form

of trading evinces convenience and

a

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is a

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major platform for advertisement which is advantageous

although

risk

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the risk

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for

poor

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the poor

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quality of

goods

and fraudulent

activities

may negatively affect

such

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the such

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type of

sales

.