An increasing number of people are buying what their need online. What are the advantages and disadvantages for both individuals and companies to shopping online?

In

this

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contemporary society, cutting-edge technology has made room for

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internet based

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internet-based

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form

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forms

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of trading.

As a

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result

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,result

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there

are

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is

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surging

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the surging

a surging

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proportion of individuals purchasing items via the

internet

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.Is

this

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type of marketing helpful or not ? In

this

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essay, I will discuss the merits and demerits of

such

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transactions for

both

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the customer and the

business

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ventures. There are two perceived benefits

for

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of

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online trading to

both

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parties.

Firstly

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,

consumers

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and

companies

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can conveniently

fulfill

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fulfil

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their purposes.A potential customer willing to purchase a commodity can sit in the comfort of his or her home while attending to other

activities

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and

procure

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procuring

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items via the

internet

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.

This

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way time is saved for other pertinent

activities

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.The

companies

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on the hand

acquires

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acquire

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more profit because they need not necessarily put up structures for

business

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purposes but they can easily transfer

goods

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to their respective buyers.

Such

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form

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a form

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of

businesses

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business

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is profoundly beneficial for small businesses with less capital because the requirements

is

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are

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less expensive.

Secondly

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,

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web-based

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web based

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web-based

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type of

sales

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enables

immense

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an immense

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form

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of advertisements through the aid of social media platforms

such

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as YouTube,Facebook,

Instagram

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and Instagram

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but to mention a few.Most people tend to buy more

goods

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and services through

this

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channel.

Furthermore

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,customers get the privilege to select from myriads of

goods

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and they are able to

finally

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settle on their preference with

best

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the best

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prices .

Companies

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, on the other hand,

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on the other hand

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benefit tremendously due to

constant

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the constant

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demand

of

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for

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commodities

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this

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which

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increases production.

Therefore

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,the positive impact of online

sales

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for

both

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buyers and company owners is

the

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apply

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convenience and a major site for advertisement purposes.

However

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, there are two major setbacks to

internet

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trading

on

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for

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both

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consumers

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and

business

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owners. The tendency for

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the poor

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poor quality

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poor-quality

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of

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apply

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goods

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intended to exploit customers and the risk

in

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of

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delivering items to

consumers

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who may not pay is the

first

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downside to online

sales

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.Provided that purchasers were moving to shops to view the authenticity of products they may find faults and reject some

goods

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but in

this

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case

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,case

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they can only wait for

goods

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to be delivered

this

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is a large setback for

consumers

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.

Also

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,

companies

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on the other end

,

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apply

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may deliver

goods

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to

consumers

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who will ultimately

may

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apply

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credit them

thus

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slowing down

business

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. The

second

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problem is the issue of fraudulent

activities

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.

For instance

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,the increasing trend of

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internet based

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internet-based

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trade has permitted illegal and

non existing

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non-existing

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companies

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to operate illegally deceiving

consumers

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.

This

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in the long run

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, in the long run,

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causes

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a lack

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lack

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a lack

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of trust which ultimately results in poor

sales

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in

companies

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who

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that

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may be legally operating. To conclude,

website

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a website

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form

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of trading evinces convenience and

a

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is a

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major platform for advertisement which is advantageous

although

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risk

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the risk

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for

poor

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the poor

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quality of

goods

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and fraudulent

activities

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may negatively affect

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such

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the such

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type of

sales

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.