In their advertising, businesses nowadays usually emphasise that their products are new in some ways. Why is this? Do you think it is a positive and negative development?

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Currently, a number of established business companies tend to promote their
products
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through advertising in
such
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a lucrative style that the
customers
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are often provoked to believe that those
products
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have something unique not tested before or available within the market of similar types.
This
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essay will portray the reasoning behind
this
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tendency and
finally
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comment on whether it is a positive or negative development. To commence with, the desire to earn the highest revenue by maximizing the product sale within the competitive market is the main cause to opt for
a
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apply
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such
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aforementioned policy.
As a result
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, to commercialise a product, business tycoons typically rely on innovative ads that solely focus on the product’s uniqueness and speciality.
In addition
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,
customers
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always have a strong tendency to go for something new as they often feel monotonous using the same
products
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again and again. Because of
such
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nature, businesses nowadays usually emphasise that their
products
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are new in some ways. By doing so, they are able to encourage the targeted
customers
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to buy their
products
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and earn relatively higher profits than other competitors. Despite the conditions mentioned above, I think that
such
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an absurd tendency should not be welcomed because
customers
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more or less often feel cheated after purchasing the so-called special and new
products
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. In order to cover the expense of lucrative TV commercials, business organizations favour increasing their product’s price unreasonably.
In addition
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, most of the time, these
products
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have actually nothing new.
Also
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, buyers frequently think that after having
such
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novel
products
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, they’ll be able to raise their supremacy and uniqueness and
hence
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, become viral within particular age groups.
For example
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, teenagers extremely like to alter their body-sprays monthly to express their supremacy. Due to
this
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instinctive nature, when
customers
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buy over-priced and falsely declared new
products
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, they generally get frustrated and ultimately, the concerned company will gradually lose its faithful
customers
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. In conclusion,
although
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businesses nowadays generally force that their
products
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are unique in some ways via their advertising, I think that
this
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is negative development solely to the facts mentioned in the
third
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paragraph of
this
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essay.
Submitted by souravroy2k9 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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