In their advertising, businesses nowadays usually emphasise that their products are new in some ways. Why is this? Do you think it is a positive and negative development?

Currently, a number of established business companies tend to promote their
products
through advertising in
such
a lucrative style that the
customers
are often provoked to believe that those
products
have something unique not tested before or available within the market of similar types.
This
essay will portray the reasoning behind
this
tendency and
finally
comment on whether it is a positive or negative development. To commence with, the desire to earn the highest revenue by maximizing the product sale within the competitive market is the main cause to opt for
a
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such
aforementioned policy.
As a result
, to commercialise a product, business tycoons typically rely on innovative ads that solely focus on the product’s uniqueness and speciality.
In addition
,
customers
always have a strong tendency to go for something new as they often feel monotonous using the same
products
again and again. Because of
such
nature, businesses nowadays usually emphasise that their
products
are new in some ways. By doing so, they are able to encourage the targeted
customers
to buy their
products
and earn relatively higher profits than other competitors. Despite the conditions mentioned above, I think that
such
an absurd tendency should not be welcomed because
customers
more or less often feel cheated after purchasing the so-called special and new
products
. In order to cover the expense of lucrative TV commercials, business organizations favour increasing their product’s price unreasonably.
In addition
, most of the time, these
products
have actually nothing new.
Also
, buyers frequently think that after having
such
novel
products
, they’ll be able to raise their supremacy and uniqueness and
hence
, become viral within particular age groups.
For example
, teenagers extremely like to alter their body-sprays monthly to express their supremacy. Due to
this
instinctive nature, when
customers
buy over-priced and falsely declared new
products
, they generally get frustrated and ultimately, the concerned company will gradually lose its faithful
customers
. In conclusion,
although
businesses nowadays generally force that their
products
are unique in some ways via their advertising, I think that
this
is negative development solely to the facts mentioned in the
third
paragraph of
this
essay.
Submitted by souravroy2k9 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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