In their advertising, businesses nowadays usually emphasize that their products are new in some way. WHY is this? Do you think it is a positive or negative development?

Exaggeration in advertising has always been an effective trick for

businesses

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to lure more

customers

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to consume their

products

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.

As a result

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, many

companies

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have been making efforts to convince the public that they are selling

products

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with state-of-the-art features. I personally support

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;

however

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, some aspects of

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matter must be considered to protect consumers' rights. Nowadays, there are a bulk load of

products

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with similar models and inviting features from many different providers in the market, which turns it into a battlefield where corporates fight against each other to win

customers

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' trust and money.

This

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forces

businesses

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to put themselves in an advertising competition to prove their product's modernity and exclusiveness and to attract buyers.

For instance

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,

the

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apply

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new iPhone models always come out with new features

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as enhancement in battery life, screen display technology or Satelite service.

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, with the fast-growing pace of media and e-commerce,

customers

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' behaviour has now changed as people are now shopping for relaxation rather than need. If

companies

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want to sell their

products

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faster, they have to make

customers

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feel like they want to experience a brand-new product with significant quality, even when they don't really need it. Despite the fact that

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way of advertising can bring big money and help

businesses

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to increase sales considerably, it has severe underlying side effects.

Customers

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at

first

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may be excited to have a chance to try out the brand new product, yet

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feeling will soon go away because they sure feel curious about other

products

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of different

companies

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using the same advertising technique later. Do you ever for more than once feel regret having buy a phone

instead

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of waiting for a new model released only a week after that? In conclusion,

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is just an effective method of advertising and it possibly brings big profits to

companies

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and

businesses

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who want to upsell.

Nevertheless

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, it only has a short-term effect.