In their advertising, businesses nowadays usually emphasize that their products are new in some way. WHY is this? Do you think it is a positive or negative development?

Exaggeration in advertising has always been an effective trick for

businesses

to lure more

customers

to consume their

products

.

As a result

, many

companies

have been making efforts to convince the public that they are selling

products

with state-of-the-art features. I personally support

this

;

however

, some aspects of

this

matter must be considered to protect consumers' rights. Nowadays, there are a bulk load of

products

with similar models and inviting features from many different providers in the market, which turns it into a battlefield where corporates fight against each other to win

customers

' trust and money.

This

forces

businesses

to put themselves in an advertising competition to prove their product's modernity and exclusiveness and to attract buyers.

For instance

,

the

Correct article usage

apply

show examples

new iPhone models always come out with new features

such

as enhancement in battery life, screen display technology or Satelite service.

Additionally

, with the fast-growing pace of media and e-commerce,

customers

' behaviour has now changed as people are now shopping for relaxation rather than need. If

companies

want to sell their

products

faster, they have to make

customers

feel like they want to experience a brand-new product with significant quality, even when they don't really need it. Despite the fact that

this

way of advertising can bring big money and help

businesses

to increase sales considerably, it has severe underlying side effects.

Customers

at

first

may be excited to have a chance to try out the brand new product, yet

this

feeling will soon go away because they sure feel curious about other

products

of different

companies

using the same advertising technique later. Do you ever for more than once feel regret having buy a phone

instead

of waiting for a new model released only a week after that? In conclusion,

this

is just an effective method of advertising and it possibly brings big profits to

companies

and

businesses

who want to upsell.

Nevertheless

, it only has a short-term effect.