In their advertising , businesses nowadays usually emphasise that their products are new in some way. why is this ? do you think it is a positive or negative development?

Nowadays, myriads of
brands
claim that they have new innovative
products
than their counterparts. In
this
competitive world production companies have immense pressure on sales, in order to attract
customers
and increase
profit
, they are tried exhibits novelty and innovation in
products
.Through advertisements, they give publicity: which emphasises new unique features in front of
customers
. I think
this
is a positive change because
customers
could get the appropriate
products
from many options. Businesses often launched novel
products
that may be similar to other
brands
. Through
this
,
brands
could get
profit
and establishment.
Although
a similar product exists in the market, some company
brands
produce the same
products
with a unique new feature to compete with other
brands
.To cite an example, the Surf excel detergent brand is often produced the same
products
with a unique touch from normal surf excel to stronger surf excel to consumers' attention. In reality , they added one new ingredient to their existing basic
products
for a new scent or a stronger action. For a consumer, there are a lot of options in production and they could choose by the new need .
This
is a positive development in
this
contemporary epoch. Every business needs high
profit
and establishment in the public. Companies' novelty and innovation are used for attracting the market.
Customers
always prefer safety and need in every product. They appreciate quality
products
with unique features.In order to meet consumers' needs, teams are forced to produce new
products
.
For Instance
, Due to global warming and ozone depletion, UV rays enter the earth which is harmful to human beings. To avoid health issues
brands
produced Suncreams with different levels of SPF protection from 15 to 100 per cent. In light of
this
example, every company is forced to be innovative in all fields to the tone of changes in the world. In conclusion , it is stated that the production of new
products
by
brands
is a positive development in order to please consumers and improve companies'
profit
and fame.
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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