In their advertising , businesses nowadays usually emphasise that their products are new in some way. why is this ? do you think it is a positive or negative development?

Nowadays, myriads of

brands

claim that they have new innovative

products

than their counterparts. In

this

competitive world production companies have immense pressure on sales, in order to attract

customers

and increase

profit

, they are tried exhibits novelty and innovation in

products

.Through advertisements, they give publicity: which emphasises new unique features in front of

customers

. I think

this

is a positive change because

customers

could get the appropriate

products

from many options. Businesses often launched novel

products

that may be similar to other

brands

. Through

this

,

brands

could get

profit

and establishment.

Although

a similar product exists in the market, some company

brands

produce the same

products

with a unique new feature to compete with other

brands

.To cite an example, the Surf excel detergent brand is often produced the same

products

with a unique touch from normal surf excel to stronger surf excel to consumers' attention. In reality , they added one new ingredient to their existing basic

products

for a new scent or a stronger action. For a consumer, there are a lot of options in production and they could choose by the new need .

This

is a positive development in

this

contemporary epoch. Every business needs high

profit

and establishment in the public. Companies' novelty and innovation are used for attracting the market.

Customers

always prefer safety and need in every product. They appreciate quality

products

with unique features.In order to meet consumers' needs, teams are forced to produce new

products

.

For Instance

, Due to global warming and ozone depletion, UV rays enter the earth which is harmful to human beings. To avoid health issues

brands

produced Suncreams with different levels of SPF protection from 15 to 100 per cent. In light of

this

example, every company is forced to be innovative in all fields to the tone of changes in the world. In conclusion , it is stated that the production of new

products

by

brands

is a positive development in order to please consumers and improve companies'

profit

and fame.