In their advertising , businesses nowadays usually emphasise that their products are new in some way. why is this ? do you think it is a positive or negative development?

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Nowadays, myriads of
brands
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claim that they have new innovative
products
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than their counterparts. In
this
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competitive world production companies have immense pressure on sales, in order to attract
customers
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and increase
profit
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, they are tried exhibits novelty and innovation in
products
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.Through advertisements, they give publicity: which emphasises new unique features in front of
customers
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. I think
this
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is a positive change because
customers
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could get the appropriate
products
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from many options. Businesses often launched novel
products
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that may be similar to other
brands
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. Through
this
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,
brands
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could get
profit
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and establishment.
Although
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a similar product exists in the market, some company
brands
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produce the same
products
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with a unique new feature to compete with other
brands
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.To cite an example, the Surf excel detergent brand is often produced the same
products
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with a unique touch from normal surf excel to stronger surf excel to consumers' attention. In reality , they added one new ingredient to their existing basic
products
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for a new scent or a stronger action. For a consumer, there are a lot of options in production and they could choose by the new need .
This
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is a positive development in
this
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contemporary epoch. Every business needs high
profit
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and establishment in the public. Companies' novelty and innovation are used for attracting the market.
Customers
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always prefer safety and need in every product. They appreciate quality
products
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with unique features.In order to meet consumers' needs, teams are forced to produce new
products
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.
For Instance
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, Due to global warming and ozone depletion, UV rays enter the earth which is harmful to human beings. To avoid health issues
brands
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produced Suncreams with different levels of SPF protection from 15 to 100 per cent. In light of
this
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example, every company is forced to be innovative in all fields to the tone of changes in the world. In conclusion , it is stated that the production of new
products
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by
brands
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is a positive development in order to please consumers and improve companies'
profit
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and fame.
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  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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