Junk food advertising has a harmful effect on society and should be banned. To what extent do you agree or disagree?

Over the past decades, quick convenient

food

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often called fast or

junk

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foodstuff has become readily available, leading to serious problems including obesity, heart disease and high blood pressure. Many people hold the view that it is the advertising of

this

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food

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that is

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responsible for these issues, and

therefore

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ought to stop.

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I do not support a complete ban on

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form of marketing, I do feel that stricter regulations and greater transparency are needed.

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an outright ban on fast

food

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promotion may seem appealing, it would not be a sensible move. For starters, companies would suffer huge financial losses if they were unable to promote their products. Magnum Ice Creams,

for instance

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, runs TV and billboard campaigns when they launch a new product, and if they were prevented from doing so, far fewer consumers would even know the new treat existed.

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would inevitably lead to a reduction in revenue, possibly a fall in the company’s stock prices, retrenchments and so on. Consumers have a right to know what is on the market, so, clearly, the solution need not be so drastic. The alternative is to impose stricter laws regarding when and how advertising happens.

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is particularly important when it comes to children. McDonald’s is just one example of a company that deliberately advertises during children’s shows, and actively seeks to push their marketing into schools and clubs. If the government limited the amount of

junk

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food

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advertising during typical children’s viewing hours on TV

,

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apply

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and

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banned

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it

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inside school gates, the problem of excessive consumption by youngsters could be tackled. Regarding the ad itself, authorities should

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require that companies

are

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upfront about the health risks of their product. A Coca-Cola ad, for example, should contain the sugar quantity. Alerting people, especially parents, to the real nutritional value of

junk

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foods through honest information in advertising, would form part of a public education program which could have, over time, a significant positive impact on the health of our societies. There is now incontrovertible evidence that eating

junk

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food

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harms our health. In my view, banning all

promotion

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promotions

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is an

over-reaction

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overreaction

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, but limiting children’s exposure, and informing consumers of what they are buying are better ways to manage the problem.