In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a postive or negative development?

In their visual and printed promotions, these days organisations generally stress that their commodities are innovative in any manner.
This
essay will
first
discuss how
such
announcements boost sales which
as a result
promotes consumerism and is adverse progress, followed by a conclusion. By putting emphasis on the novelty of their goods, companies are able to boost sales and are able to stay ahead of their competitors. No matter what a company sells there will always be a thousand more similar commodities in the market.
However
, to stand out in the crowd
such
public announcements are made and the hype is created
as a result
the consumers are attracted to buy them due to the newly introduced feature of some sort even if it is minute.
For example
, the iPhone a smartphone of Apple Incorporation in spite of making minimal changes to its camera and design was able to increase its revenue by 50 per cent in 2020 as per Bloomberg reported figures, due to the intense marketing and advertisements campaigns across social and print media.
This
extreme highlight on the minimally improved product is promoting consumerism which is a pessimistic approach. When individuals can keep using the old possessions, they are induced to believe that what they are currently using is obsolete and a change would be better.
This
is why they buy goods that they do not need but just because are of the view that they will be up to date by buying a slightly new version of anything.
For example
, in 2021, a survey conducted by Forbes showed that 90 per cent of iPhone users claimed they pre-book the
next
one in the generation every year to make sure they do not miss out on the changes made, even though they know that their old phones serve the same purpose. In conclusion, the enterprises put added stress on their promotional content about the modifications made to their item in a particular manner which as an outcome invites individuals to keep purchasing things they do not need, which makes it a wrong process.
Submitted by ikiranqaisar on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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