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Writing Samples
Band 6.5

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
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There is no doubt that
,
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apply
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 advertising has become the soul of businesses. Nowadays, many businesses advertise their
products
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 as
a
Correct article usage
apply
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new one in comparison to other
products
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 on the market. I believe
this
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trend
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 is a negative development because it may have a detrimental effect on the advertising sector. In
this
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 essay, I will discuss why
this
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trend
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 happens and
then
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 illustrate my opinion.
To begin
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,
companies
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 are seeking more
customers
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'
attention
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. When these
companies
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 emphasize their
product
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 as being new and different,
people
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 will immediately try to see what is new about
it
Correct pronoun usage
them
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. Even if those
customers
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 did not find any new features or any differences from other
products
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, the
company
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 still gets the
attention
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 it needs regarding its
product
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.
For example
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, when Meta
Company
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, the owner of WhatsApp, introduced stories as a new development to its app,
people
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 tried it to see if there were any differences from other apps that had introduced the stories feature earlier, but they did not find any. Despite that,
people
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 kept using it, and
as a result
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, WhatsApp downloads increased by almost threefold because of
this
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 strategy.
Therefore
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, many
companies
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 use
this
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trend
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 to get more
attention
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. I believe
this
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trend
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 will have a detrimental effect on the advertising sector.
That is
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 because
people
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 will lose faith in
company
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 advertisements. If those
companies
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 continue to manipulate
customers
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 in an effort to get more
attention
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 to their
products
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,
As a result
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, no one will believe any advertisement or purchase any
product
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 because of an advertisement.
For instance
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, in 2018, a
company
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 in Sudan declared bankruptcy after
people
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 stopped buying its
products
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, and it was called a fraudulent
company
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 because it used that new
product
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 advertisement numerous times and those
products
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 turned out to be below average. In conclusion, while
companies
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 sell their
product
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 as a new one as an
attention
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-seeking method,
customers
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 might lose faith in advertisements and stop focusing on them.
Submitted by malikdahmed on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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