In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

There is no doubt that

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apply

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advertising has become the soul of businesses. Nowadays, many businesses advertise their

products

Correct article usage

apply

show examples

new one in comparison to other

products

on the market. I believe

this

trend

is a negative development because it may have a detrimental effect on the advertising sector. In

this

essay, I will discuss why

this

trend

happens and

then

illustrate my opinion.

To begin

companies

are seeking more

customers

attention

. When these

companies

emphasize their

product

as being new and different,

people

will immediately try to see what is new about

Correct pronoun usage

them

show examples

. Even if those

customers

did not find any new features or any differences from other

products

, the

company

still gets the

attention

it needs regarding its

product

For example

, when Meta

Company

, the owner of WhatsApp, introduced stories as a new development to its app,

people

tried it to see if there were any differences from other apps that had introduced the stories feature earlier, but they did not find any. Despite that,

people

kept using it, and

as a result

, WhatsApp downloads increased by almost threefold because of

this

strategy.

Therefore

, many

companies

use

this

trend

to get more

attention

. I believe

this

trend

will have a detrimental effect on the advertising sector.

That is

because

people

will lose faith in

company

advertisements. If those

companies

continue to manipulate

customers

in an effort to get more

attention

to their

products

As a result

, no one will believe any advertisement or purchase any

product

because of an advertisement.

For instance

, in 2018, a

company

in Sudan declared bankruptcy after

people

stopped buying its

products

, and it was called a fraudulent

company

because it used that new

product

advertisement numerous times and those

products

turned out to be below average. In conclusion, while

companies

sell their

product

as a new one as an

attention

-seeking method,

customers

might lose faith in advertisements and stop focusing on them.

Submitted by malikdahmed on Thu Dec 08 2022

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8Linking words
meeting the goal of 7 or more
8Word repetition
meeting the goal of 3 or fewer
3Grammar mistakes
 

4 paragraphs

319 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 5.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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