In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

There is no doubt that
,
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advertising has become the soul of businesses. Nowadays, many businesses advertise their
products
as
a
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apply
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new one in comparison to other
products
on the market. I believe
this
trend
is a negative development because it may have a detrimental effect on the advertising sector. In
this
essay, I will discuss why
this
trend
happens and
then
illustrate my opinion.
To begin
,
companies
are seeking more
customers
'
attention
. When these
companies
emphasize their
product
as being new and different,
people
will immediately try to see what is new about
it
Correct pronoun usage
them
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. Even if those
customers
did not find any new features or any differences from other
products
, the
company
still gets the
attention
it needs regarding its
product
.
For example
, when Meta
Company
, the owner of WhatsApp, introduced stories as a new development to its app,
people
tried it to see if there were any differences from other apps that had introduced the stories feature earlier, but they did not find any. Despite that,
people
kept using it, and
as a result
, WhatsApp downloads increased by almost threefold because of
this
strategy.
Therefore
, many
companies
use
this
trend
to get more
attention
. I believe
this
trend
will have a detrimental effect on the advertising sector.
That is
because
people
will lose faith in
company
advertisements. If those
companies
continue to manipulate
customers
in an effort to get more
attention
to their
products
,
As a result
, no one will believe any advertisement or purchase any
product
because of an advertisement.
For instance
, in 2018, a
company
in Sudan declared bankruptcy after
people
stopped buying its
products
, and it was called a fraudulent
company
because it used that new
product
advertisement numerous times and those
products
turned out to be below average. In conclusion, while
companies
sell their
product
as a new one as an
attention
-seeking method,
customers
might lose faith in advertisements and stop focusing on them.
Submitted by malikdahmed on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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