In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Businesses today spend a significant budget on advertising their products to tell consumers that theirs are the most special in the world. I agree that
this
phenomenon is good for customers to know the news clearly;
however
, enterprises should be aware of what they have shown to the public. Technology and skills improve faster these days, so companies usually point the special of the item up in the advertises.
Therefore
, there are various ways for creativities to promote their idea to the public.
For example
, when Apple published the
first
Pro series of iPhones, they just used "PRO" to tell everyone about the news. It was a clear message and made
people
curious about what it meant. After the presentation, most social media reported the newest iPhone, which became a successful promotion for Apple. Undoubtedly, promotion is crucial for companies to let consumers know about their products.
Nevertheless
, businesses should take responsibility for what they have performed for
people
. They should be aware of putting unreal and exaggerated messages in the promotion activities. It could not only make misguided buyers believe those functions they do not have but
also
get punishment from the government.
For example
, some radio stations in Taiwan sell medicine.
However
, some of them guarantee they can cure cancers, and
people
believe it and buy them with a lot of money. After taking it, they do not get healthier but weaker. To sum up, I agree that companies can show up what is different compared to the competitors to
people
who buy their products in their advertisements.
Therefore
, they should be careful about the messages they give to the public.
Submitted by gghhlulu668 on

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Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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