in their advertising,businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In

this

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contemporary epoch,

companies

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have been advertising their goods by highlighting that their products have new

features

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.

This

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approach might be due to increasing sales incomes and sustaining amelioration in their products.

Therefore

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, I advocate

this

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advertising method as beneficial.

This

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essay will explain the reasons for

this

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fresh action and

further

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elaborate on my statement. Marketing has been used since the industrial revolution by

companies

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to reach more customers.

However

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, in

this

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modern time, many manufacturers produce similar items, which might decrease the number of customers.

Therefore

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, to attract more consumers to their

companies

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, the brands use new methods for advertising,

such

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as developing an item with different structures.

For example

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, every year, Apple creates a new iPhone model and advertises it by saying that it has a futuristic design; even though it is so similar to the old iPhone, Apple’s sales skyrockets after the launch of the iPhone.

This

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explains why

companies

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choose advertising in

this

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method. Another reason for

this

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approach may be because of the exertion for sustaining the higher standards. Every brand has a quality and identity, and due to growing these standards, many producers try to improve their goods.

For instance

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, the vision of the company called “Tesla” manifests

further

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improvement in their cars, which is why they market their cars as the best ones so far.

Moreover

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,

this

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aim lets them develop a different car every year. From my point of view, advertising new

features

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significantly

affects

Change the verb form

affect

show examples

technology development.

Moreover

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, new

features

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lead to invents, which have a positive side in society. In conclusion, manufacturers advertise their items as having different notions to elevate their profits and sustain their high standards.

However

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, in my opinion, advertising new

features

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positively impact technology development.