Many companies sponsor sports to advertise their products or service. What advantages and disadvantages does this bring for the teams and individuals that these companies sponsor?

Nowadays,many companies advertise their products by sponsoring a sports team.

Such

a trend has pulled criticism towards the

teams

for promoting unaccepted products by the public,along with its benefits

such

as productive consumption of funds and financial

support

to the players. On the one hand,promoting a product

that is

disliked,attracts condemnation from the public.

For instance

,during the recent FIFA world cup held in Qatar,

teams

that had a liquor tag on their team shirts

,

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faced disapproval from the local Muslim community.

Hence

,things that are not welcomed by the people,cause criticism on the

teams

that promote them too.

On the other hand

, the advantages of sponsoring players include productive spending and financial

support

them.

Firstly

,firms have to pay large sums to display their adverts on signboards and media,which is not benefitting anyone other than them.While,if

this

money is spent on

teams

,

then

it benefits both the

teams

that promote them as well as the company so,the fund is utilized productively.

Secondly

,players need money for their training,coaches,stadiums,and many other expenditures and by getting a financer,they get

the

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financial

support

.

For example

,in Pakistan, even the squash world champion is facing financial hardships due to a lack of sponsors while the Indian semi-finalist is getting all that

support

from the firms and so is able to compete at every major competition. To conclude,advertising the wrong product pulls condemnation from the public.

Nonetheless

,if the right financers are chosen

then

the advantages of financial

support

and rightful spending greatly outweigh the disadvantages.