In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Brands often promote their
products
as innovative and novel. They primarily do so to attract more customers
and increase their sales
. In my opinion, any effort, on the part of businesses
, to describe their products
or services in a new light should be considered a positive thing because, without such
practices, we would not be able to know about many of the necessary products
and services that we use today.
The obvious reason for this
trend is that all businesses
want to boost their sales
and revenues. But, unfortunately, increasing sales
and revenues is not always as easy as it may sound, especially, when they are operating in a very fiercely competitive market. And that is
exactly why they need to employ innovative advertising ideas and business strategies to show their prospective customers
that their products
indeed are “something new” and offer better values for the prices they pay.
Such
“tactics” is also
a positive development and indeed needed because it helps businesses
and companies reach and attract a larger customer base from different lifestyles, cultural backgrounds, professions, ages, races and religions. In other words
, we all are different, with different tastes and preferences, and therefore
it is only natural that the
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businesses
would want to target each group of these customers
with different and unique messages in order to showcase and identify their products
as something “new”. Moreover
, such
strategies employed by businesses
bring positive results to many consumers because, the majority of the
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customers
today, if not all, expect more out of their life. In other words
, they do not necessarily like to remain satisfied with the same kinds of products
that offer the same kind of “values”. The companies and manufacturers, of course, also
know this
too well except they are just not able to come up with different kinds of products
every month, so to speak, to meet their customers
’ demands.
In conclusion, to keep customers
on board and enhance sales
businesses
often advertise their products
and services as innovative and new. It helps both customers
to satisfy their more-than-life expectations as consumers while also
bringing in more revenue to businesses
.Submitted by Pritesh Rathod on
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