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Band 6

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
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Brands often promote their
products
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 as innovative and novel. They primarily do so to attract more
customers
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 and increase their
sales
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. In my opinion, any effort, on the part of
businesses
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, to describe their
products
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 or services in a new light should be considered a positive thing because, without
such
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 practices, we would not be able to know about many of the necessary
products
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 and services that we use today. The obvious reason for
this
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 trend is that all
businesses
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 want to boost their
sales
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 and revenues. But, unfortunately, increasing
sales
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 and revenues is not always as easy as it may sound, especially, when they are operating in a very fiercely competitive market. And
that is
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 exactly why they need to employ innovative advertising ideas and business strategies to show their prospective
customers
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 that their
products
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 indeed are “something new” and offer better values for the prices they pay.
Such
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 “tactics” is
also
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 a positive development and indeed needed because it helps
businesses
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 and companies reach and attract a larger customer base from different lifestyles, cultural backgrounds, professions, ages, races and religions.
In other words
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, we all are different, with different tastes and preferences, and
therefore
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 it is only natural that
the
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apply
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businesses
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 would want to target each group of these
customers
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 with different and unique messages in order to showcase and identify their
products
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 as something “new”.
Moreover
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,
such
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 strategies employed by
businesses
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 bring positive results to many consumers because, the majority of
the
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apply
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customers
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 today, if not all, expect more out of their life.
In other words
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, they do not necessarily like to remain satisfied with the same kinds of
products
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 that offer the same kind of “values”. The companies and manufacturers, of course,
also
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 know
this
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 too well except they are just not able to come up with different kinds of
products
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 every month, so to speak, to meet their
customers
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’ demands. In conclusion, to keep
customers
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 on board and enhance
sales
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businesses
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 often advertise their
products
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 and services as innovative and new. It helps both
customers
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 to satisfy their more-than-life expectations as consumers while
also
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 bringing in more revenue to
businesses
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.
Submitted by Pritesh Rathod on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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