In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Brands often promote their
products
as innovative and novel. They primarily do so to attract more
customers
and increase their
sales
. In my opinion, any effort, on the part of
businesses
, to describe their
products
or services in a new light should be considered a positive thing because, without
such
practices, we would not be able to know about many of the necessary
products
and services that we use today. The obvious reason for
this
trend is that all
businesses
want to boost their
sales
and revenues. But, unfortunately, increasing
sales
and revenues is not always as easy as it may sound, especially, when they are operating in a very fiercely competitive market. And
that is
exactly why they need to employ innovative advertising ideas and business strategies to show their prospective
customers
that their
products
indeed are “something new” and offer better values for the prices they pay.
Such
“tactics” is
also
a positive development and indeed needed because it helps
businesses
and companies reach and attract a larger customer base from different lifestyles, cultural backgrounds, professions, ages, races and religions.
In other words
, we all are different, with different tastes and preferences, and
therefore
it is only natural that
the
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businesses
would want to target each group of these
customers
with different and unique messages in order to showcase and identify their
products
as something “new”.
Moreover
,
such
strategies employed by
businesses
bring positive results to many consumers because, the majority of
the
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customers
today, if not all, expect more out of their life.
In other words
, they do not necessarily like to remain satisfied with the same kinds of
products
that offer the same kind of “values”. The companies and manufacturers, of course,
also
know
this
too well except they are just not able to come up with different kinds of
products
every month, so to speak, to meet their
customers
’ demands. In conclusion, to keep
customers
on board and enhance
sales
businesses
often advertise their
products
and services as innovative and new. It helps both
customers
to satisfy their more-than-life expectations as consumers while
also
bringing in more revenue to
businesses
.
Submitted by Pritesh Rathod on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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