In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

Nowadays, many commercial

products

usually promote the concept of "New" in their advertising.

This

essay will explain the reasons why many

businesses

apply

this

trend. In my viewpoint,

this

measure has a negative impact on consumers and I will explain it in detail in the ensuing paragraph.

First

of all, it is an undeniable truth that the main reasons why

businesses

always use "new concepts" as their communication in advertising are to capture the needs of customers and improve their brand images to be fashionable.

Firstly

, the consumers are humans and human nature behaviours love to explore new

products

Then

they start to be bored when there is no change in the

products

that they are currently using and they will start to search for a new one. In order to beat the competitors, every business

need

Change the verb form

needs

show examples

to adapt and prepare new things all the time,

for example

, launching new models, offering new services, refreshing new promotion and even rebranding themselves.

Thus

, there are many new

products

or concepts in consumer advertising to promote.

However

, I argue that

this

strategy to emphasise new

products

all the time can cause a negative impact as it can create fake demand to end customers.

First

of all, sometimes many

businesses

promote minor changes in

products

as new product development in many media.

For example

, some mobile companies launched their new smartphone series with a few changes in colour and size and little improvement in camera capacity as new models. To conclude, the main reason why

businesses

nowadays usually emphasise that their

products

are new in some way is to attract consumers' demands. From my perspective, I am strongly against

this

concept as it has a negative impact to create fake demand in the market as I mentioned in the above paragraph.

Submitted by PIMFUNSUK on Fri Jan 06 2023

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7Linking words
meeting the goal of 7 or more
2Word repetition
meeting the goal of 3 or fewer
1Grammar mistakes
 

4 paragraphs

298 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 8.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In some countries university students live at home with their family while they study, whereas in other countries students attend university in another city. Do you think the benefits of living away from home during university outweigh the disadvantages?

Some people think that it’s important to have friends who have the same opinions as them, while others think it’s good to have friends who sometimes disagree with them. To what extent do you agree or disagree?

Some people say that schools should invest money in the best equipment for their students. Others say it is better to invest money in hiring good teachers. Discuss both views and give your own opinion.

Mast people agree that money cannot bring happiness. Why is happiness is difficult to define? How can people achieve happiness.

These dats people are using the internet for shopping, work and to communicate with others without the need for face to face meetings. Do the advantages of this outweigh the disadvantages?