In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

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Nowadays, many commercial

products

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usually promote the concept of "New" in their advertising.

This

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essay will explain the reasons why many

businesses

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apply

this

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trend. In my viewpoint,

this

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measure has a negative impact on consumers and I will explain it in detail in the ensuing paragraph.

First

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of all, it is an undeniable truth that the main reasons why

businesses

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always use "new concepts" as their communication in advertising are to capture the needs of customers and improve their brand images to be fashionable.

Firstly

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, the consumers are humans and human nature behaviours love to explore new

products

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Then

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they start to be bored when there is no change in the

products

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that they are currently using and they will start to search for a new one. In order to beat the competitors, every business

need

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needs

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to adapt and prepare new things all the time,

for example

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, launching new models, offering new services, refreshing new promotion and even rebranding themselves.

Thus

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, there are many new

products

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or concepts in consumer advertising to promote.

However

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, I argue that

this

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strategy to emphasise new

products

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all the time can cause a negative impact as it can create fake demand to end customers.

First

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of all, sometimes many

businesses

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promote minor changes in

products

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as new product development in many media.

For example

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, some mobile companies launched their new smartphone series with a few changes in colour and size and little improvement in camera capacity as new models. To conclude, the main reason why

businesses

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nowadays usually emphasise that their

products

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are new in some way is to attract consumers' demands. From my perspective, I am strongly against

this

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concept as it has a negative impact to create fake demand in the market as I mentioned in the above paragraph.

Submitted by PIMFUNSUK on Fri Jan 06 2023

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7
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meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
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detected issues

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Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 8.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

298 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It is important for people to take risks, in both their professional lives and personal lives. Do the advantages of taking these risks outweigh the disadvantages?

Some university students want to learn about other subjects in addition to their main subjects. Others believe it is more important to give all their time and attention to studying for a qualification. Discuss both these views and give your own opinion.

People believe that Generation Z (1997-2007) are more dishonest than previous generations.What are the reasons for this? Is this a positive or a negative development?

with a growing population, many people believe that we should focus on production more GM foods. what are the advantages and disadvantages of doing this? GM: Genetically Modified

The computer is widely used in education and some people think that teachers will not play important roles in the classroom. To what extent do you agree?