More and more people today are drinking sugar based drinks. Why is this happening? What measures can be taken to reverse this trend?

The past 50 years have witnessed a dramatic hike in the consumption of sugary beverages. Whilst the main reason behind

this

is the influence of international marketing campaigns, I firmly believe that the panacea for

this

is

the

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governmental intrusion. In

this

essay, the main leading causes along with some possible solutions will be

further

elaborated. On the one hand, despite the salient benefits of commercials, they sometimes impact negatively

upon

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society.

In other words

, if

beverages

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beverage

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corporations bombarded consumers with advertisements telling them that they will only be powerful if they consumed

such

drinks

, juniors will crave these

drinks

, and

this

will boost their desire to purchase more. An eminent example of

this

is the Pepsi advert which utilized the superstar Mo Salah in order to generate more revenues.

Therefore

, what can be said is that the destructive influence of influencers ought to be balanced.

On the other hand

, thanks to authorities, various awareness-raising campaigns could be conducted for the sake of having thorough insights into the malicious implications these

drinks

could have.

This

means that when youth get acquainted with health complications associated with the overconsumption of sugar-based

drinks

, they will become more cautious about it. An eminent example of

this

is the increasing rates of diabetes, cardiac problems and high blood pressure among teenagers.

Hence

, I would contend that governments ought to take proactive steps to save people's lives. In conclusion,

this

is a problem of

such

complexity that no solution is likely in the short term.

However

, the procedures outlined above would constitute a good

first

step.