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In advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
In
this
 globalised market, companies these days are applying market strategies to make their
product
 look innovative and
hence
, new. There are different reasons behind
this
.
Although
, these types of advertisements might give some benefits to the manufacturer, I believe, that they will have unpleasant consequences. Globalisation has immensely increased the competition in the market and
hence
, businesses are finding incredible ways to survive and become customers' favourites.
As a result
, accepting the strategy to show their
product
 as new and different is a new trend observable in companies.
Moreover
, there are
also
 some motives for achieving higher figures in sales,
hence
, the revenue.
Additionally
, if the proposed theory of brand new
product
 gets accomplished
then
 the
product
 may get popular and
consequently
, word of mouth might increase its awareness among consumers. Above mentioned points can be the probable reasons for the given statement. At
first
, it may seem like an interesting and reliable way to advertise but it is actually hollow and baseless from within. According to me, a good
product
 once advertised successfully does not need to have strategies which show the
product
 as superficially new. It might give some positive results
initially
 but in the long run, it may disappoint their consumers.
Further
, consumers may lose reliance on the brand and may feel tricked by the company. In conclusion, it can be said that new
product
 packaging and new advertisement will be far better than completely depicting their
product
 as new.
Hence
, companies should apply reliable strategies and have calculated risks of them.
Submitted by Parvinder71299 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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