In advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

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this

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globalised market, companies these days are applying market strategies to make their

product

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look innovative and

hence

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, new. There are different reasons behind

this

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Although

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, these types of advertisements might give some benefits to the manufacturer, I believe, that they will have unpleasant consequences. Globalisation has immensely increased the competition in the market and

hence

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, businesses are finding incredible ways to survive and become customers' favourites.

As a result

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, accepting the strategy to show their

product

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as new and different is a new trend observable in companies.

Moreover

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, there are

also

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some motives for achieving higher figures in sales,

hence

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, the revenue.

Additionally

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, if the proposed theory of brand new

product

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gets accomplished

then

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the

product

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may get popular and

consequently

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, word of mouth might increase its awareness among consumers. Above mentioned points can be the probable reasons for the given statement. At

first

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, it may seem like an interesting and reliable way to advertise but it is actually hollow and baseless from within. According to me, a good

product

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once advertised successfully does not need to have strategies which show the

product

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as superficially new. It might give some positive results

initially

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but in the long run, it may disappoint their consumers.

Further

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, consumers may lose reliance on the brand and may feel tricked by the company. In conclusion, it can be said that new

product

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packaging and new advertisement will be far better than completely depicting their

product

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as new.

Hence

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, companies should apply reliable strategies and have calculated risks of them.

Submitted by Parvinder71299 on Fri Jan 13 2023

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Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

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12
Linking words
meeting the goal of 7 or more
1
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

7.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

256 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Support ideas with relevant, specific examples

Parents should spend more time with their children helping them with their homework. Do you agree or disagree

Nowadays, a growing number of people with health problems are trying to alternative medicines and treatments instead of visiting their usual doctor. Do you think this is positive and negative development?

Plastic bags, plastic bottles and plastic packaging are bad for the environment. What damage does plastic do to the environment? What can be done by governments and individuals to solve this problem?

Teenagers face a lot of difficulties at home and at school. What are the causes for this? How can parents provide solutions?

Art classes such as painting and drawing are as important to a child’s development as other subjects, so it should be compulsory in high schools. To what extent do you agree or disagree?