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Band 7.5

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

#sales #consumer #goods #power #society
Indeed, we are increasingly surrounded by commercials of the company that wants to sell us their
products
. To some extent, I agree that advertising has a great impact on sales but I would
also
 argue that we need most of the
products
 that we buy. Advertisements can attract consumers to buy
products
 that they do not need it really. The best example of
this
 is mobile phones. Every year
people
 can be seen queuing up for acquiring the latest model of mobile phone, even when they have a perfectly good phone that does not need replacing. Perhaps it is the influence of marketing
that is
 forcing
people
 to make these kinds of decisions. Most of the time
people
 just change their phones to look affluent and show them to their friends that they can
also
 afford them. The best illustration of
this
 is the high sales of the iPhone.
On the contrary
, I believe that most
people
 do not buy
products
 just because of adverts alone. There must be several reasons why they make
this
 choice, and there must be some kind of need before a person makes a purchase. The new
products
 always have good features and better performance than the existing ones and that might be a reason for a person want to acquire that product.
For example
, a new car that has a variety of new features, or maybe more economical to run or may pollute less. A new phone may allow a person to communicate quickly and effectively,
thus
, enhancing their quality of life. In conclusion, while commercials have a huge influence on consumers, I do not agree that
people
 make a decision that goes against their real needs.
Submitted by umerasamdi on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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