In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In
this
era, the business community use a variety of advertising methods to sell their
products
, and
also
one of them is that companies give a false impression, that their
products
are new, to the consumers. Most individuals attract to new and unknown
goods
,
therefore
they are willing to try that
product
. Because of
this
, the community explain their
products
as new to the customers to get their attention to their
goods
.
For example
, if a
company
make candy which has an unknown taste and attractive appearance, and is new to the industry, people will want to buy it even if the taste of
this
candy is unpleasant.
On the other hand
,
this
way of advertising
products
is useful for the
company
, because the profit from the
goods
will rise dramatically during the period that the advertising video or poster is realised.
However
, there will be many disappointing cases in that people are deceived by advertisements which means the
product
that people buy is not a brand new
product
and the quality is not enough to utilize it properly. Because of these issues, the belief of the population in the
company
will decline more than before, and
then
the
company
's activation will down. To sum up, most of the business communities use the way of advertising their
product
as new is just temporary useful for them.
Therefore
, the
product
's quality is more important than the appearance of the
goods
.
Thus
, I believe that
this
is definitely a negative development.
Submitted by gnandin25 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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