In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Adverts influence society’s choices to a great extent;
that is
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why every business highlights the features of its merchandise through them. In recent eras, it has been observed that companies accentuate their
products
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to be the latest in one way or the other. I strongly consider
this
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trend to be a negative one. The paragraphs below depict my point of view on the same.
Firstly
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, the businesses do
this
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to boost the sale of the commodities, they offer. In their
advertisements
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, they claim that their
products
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are dynamic and new from those offered by their competitors.
Additionally
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, they sometimes advertise that their
products
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come with an added feature as compared to the former one.
For example
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, a shampoo manufacturing company advertise its shampoos to have added vitamins and minerals for better growth and texture of the hair, which is not true. To support the view of
this
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being a negative development, these fake marketing skills, sometimes end up losing the faith of the customers in their favourite brands;
hence
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,
instead
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of a hike in sales, they face a downfall in the sales.
Moreover
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, the research and development work done by a few businesses are often not entertained by customers,
due to
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such
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fake
advertisements
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.
For example
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, automobile industries spent a huge amount of money and resources for the betterment of their vehicle, which can go in vain
due to
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misleading
advertisements
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from other industries.
To conclude
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, I would say that to soar the sales of the
products
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, it is unethical and unlawful to use fake
advertisements
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and lose the trust of consumers. The industries which do industrious work to bring a better product to the market might
also
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suffer from
this
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trend.
Submitted by kaurmamta3 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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