Some people say that the main aim of advertising is to improve the sales of products that people do not really need. To what extent do you agree or disagree?
Opinions differ on whether or not the primary goal of
advertisements
is to boost sales
of commodities even though customers do not truly need them. Although
some people would argue against the focus due to
certain reasons, I totally agree with the statement.
Admittedly, a number of individuals may believe that ad producers should be concerned about the reflection of the authenticity of their product, which means that the content of advertisements
should convey exact information about the quality of promoted goods instead
of exaggerating it. Several ads for Hao Hao noodles in Vietnam, for example
, have been publicly criticized for having shown bowls of noodles that were too unrealistic compared to their true ingredients in a single pack of noodles. Similarly
, it has been claimed by many that advertisers must set their goals focusing primarily on the current trends that attract customers. A good example is social media, where users watch memes and share them with others. Some advertisement campaigners have adopted such
trendy posts to combine with their promotion to entice certain audiences.
However
, the aforementioned goals rarely draw attention from people. Meanwhile, sales
targets and statistics which are considered important achievements can play a more crucial role as they can incentivize marketers to optimize the effectiveness of their companies’ advertisements
. Apple, for instance
, has successfully boosted its sales
of Iphones
by manipulating the psychology of customers with some techniques, which causes people to believe that they really need brand new smartphones manufactured by Correct your spelling
iPhones
this
corporation to have better convenience. Moreover
, such
an aim can yield economic benefits, especially spurring the economy, as everybody increasingly purchases products.
In conclusion, despite the opinions that advertisements
should maintain authenticity and trendiness as principal objectives, I believe that increasing sales
revenue is the primary aim of every advertisement, as it can encourage marketers to find the most effective solutions to promote goods and stimulate the economy.Submitted by Dinh Anh Duc on
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