In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It can be seen in advertisements that the majority of brands are highlighting their

products

as the new ones in the market. The main reason outcoming

this

action might be gaining customers' interest in their items.

Although

it is a bold move for some businesses claiming to be a pioneer, it brings a good motivation for the company to always come up with innovations. In today's era, there are several tools available in advertising, which bring convenience to the business. Strangely, numbers of brands advertise their product with "new in the market" labels. At some point,

this

strategy is taken to attract people's attention and gain their

brand

awareness. Customers are easy to get attracted to innovation, especially if things are done uncommonly.

Then

, if

this

becomes a talking point,

that is

the goal for the marketing strategy, indeed.

For instance

, a cosmetic

brand

launch its new face powder emphasizing that sun protection is added to the ingredients which lead to some small

group

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groups

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discussing it in some

forum

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forums

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and it engages large-scale customers.

This

action may lead to the customer's curiosity about the

brand

and start trying other

products

from the

brand

, perhaps some may recommend it to others.

Although

for some people claiming

products

as an innovator is considerably risky, it may affect effectively business growth. Claiming a product to be revolutionary might be triggered other companies to produce something better. Certainly, it gives them a competitive environment which leads to innovations. To illustrate, a watch

brand

's new product claims to have the first water-resistant technology, their competitor surely does not want to be left behind and perhaps improve the technology that the new watch is able to be brought for diving which needs a certain water resistance technology differently than the basic water-resistant. In conclusion, the pioneer things in the advertisement might be found

due to

bring exposure for the business and it surely brings a positive impact where companies always innovate their

products

.