In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Due to
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the impact of globalisation, the global
market
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has become immensely competitive, and
this
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prompts businesses to develop and apply different strategies to compete for their
market
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shares. One of those is advertising new features of their
products
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.
This
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essay will explain the intellection and present my evaluation of
this
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occurrence. The root of why businesses usually place emphasis on their
products
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is that they want to satisfy consumers’ demands to gain their
market
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shares, which contributes to making profits. As the young generation (gen Z) tends to spend on an array of things to maintain their quality of life,
such
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as buying new clothes, technological devices, or cosmetics, many brands emerge to produce these items to meet the young’s demands,
however
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, there are a wealth of the same
products
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manufactured by many
companies
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.
As a result
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,
companies
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resort to creating and promoting their
products
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through integrating new features, which can draw the public’s attention. Once
this
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strategy takes effect, consumers will have the propensity to purchase these new
products
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to experience, helping
companies
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to increase
market
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shares. I believe
this
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development is negative because of its detrimental effects on the environment and consumers’ mentality. When customers are exposed to advertisements with increasing frequency, they can be easily lured into buying things regardless of need and tend to throw them after several uses. These unused
products
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will be transferred to landfill and end up being incinerated or treated chemically,
therefore
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, an excessive amount of exhausted fumes and toxic substances are released into the atmosphere and water, posing threats to the environment. Apart from that, advertising promotes consumerism which implants people’s minds that they have to equip everything necessary to catch up with others.
Companies
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take advantage of
this
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psychological feature to downplay consumers’ self-esteem by introducing and convincing them to purchase their specific
products
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to avoid insecurities and vulnerability. In conclusion, it is undeniable that the emphasising on new features brings about a host of benefits for both businesses and consumers;
however
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, I personally think the negative impacts of ownership are conditioned to aspects of the environment and consumers’ mentality.
Submitted by NHD on

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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