Successful companies use advertising to make more sales. What can make an advertisement effective? Do you think advertisement is a bad thing or a good thing for the society.

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It is a fact that in recent
society
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consumers are getting bombarded with
advertisements
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.
This
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phenomenon has created a debate on whether
advertisements
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have a positive or negative impact on
society
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and its members. In
this
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essay, arguments of both sides will be presented, attributes of an effective advertisement will be analyzed and
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finally
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,finally
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I am going to express my personal opinion on the subject, which is that
advertisements
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can be harmful to
society
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.
Firstly
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, an effective advertisement should draw the attention of the audience from start to the finish. That means that they should have bright colours and be short in duration.
For example
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, a short and colourful video is more likely to catch the eye of viewers and maintain their focus. To illustrate
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point
further
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, many major companies around the world use these methods in their advertisement campaigns with great success. But the results of
advertisements
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on
society
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are highly debatable. My personal view is that
advertisements
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should be criticized and considered hazardous to
society
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. Unarguably, nowadays the trend has been created where humans buy things they do not really need, influenced by their joyful ads.
This
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trend can be clearly seen in most countries of the western world where over-consumerism is facing a rapid increase.
In addition
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, young children are more sensitive to the influence of
advertisements
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since their critical thinking has not been fully developed yet.
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can be a real problem for the future
society
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since these kids will grow to be the next adults of
society
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and have unhealthy consuming habits. After thoroughly examining the arguments of both sides, it is obvious that
advertisements
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are a danger to modern
society
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. They have a serious impact on adults and children and they are the main reason for buying things they do not actually need.
This
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problem is serious and must not be neglected. In ,contrast governments should take more legislative measures to control and minimize advertising campaigns.
Submitted by tsouptsis on

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emotional connections
  • nostalgia
  • unique selling points (USP)
  • celebrity endorsements
  • influencer partnerships
  • brand recall
  • targeted advertising
  • demographics
  • consumer behaviors
  • social proof
  • customer testimonials
  • word-of-mouth promotion
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