In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

These days, business

companies

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would try to expose

the

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apply

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new features in their

products

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.

Hence

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, it is called

as

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apply

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the marketing strategy to maintain their selling numbers and attract

customers

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throughout the tight

competitions

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competition

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among all

companies

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.

This

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is a positive growth to overcome new methods in sales. Since there are a lot of

companies

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nowadays and some of them even have the same type of product to sell,

therefore

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to be able to overcome

this

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intense competition and to stand out among other

companies

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, they should make some

invention

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inventions

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to the marketing strategy

such

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as advertising their new features even in a small context of changes.

For example

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, each year Apple would launch their new phone

products

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including

the

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apply

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new features and changes inside it,

thus

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the product will be sold rapidly every year. In

this

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case, the role of an encouraging word inside the advertisement could

risen

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rise

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up the sales value. As long as the

customers

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are feeling

satisifed

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satisfied

, it is a positive development because

with

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,with

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this

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marketing system, they will try to make some

improvement

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improvements

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or changes

on

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to

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the other

products

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even if it is just

in

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on

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the

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a

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small scale. Despite that, from the point of view of the customer, they will experience something different from the prior

products

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,

therefore

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it could affect the statistic of buyers and give profit to the business.

For example

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, in the fashion industry

spesifically

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specifically

in

bag

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the bag

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production area, the designer never

create

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creates

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a new design

of

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for

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the bags so the

products

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have only one variety and so the advertisement

also

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didn't improve.

This

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could influence the

decrease

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decreased

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in redeability

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redeability

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readability

rideability

from

customers

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. In conclusion, to assure that the company has launched some

products

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in

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with

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certain new

feature

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features

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is a positive way of development to attract

customers

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and

mantain

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maintain

their

selling

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sales

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market.